Assistant Digital Manager, TikTok

Assistant Digital Manager, TikTok

Job Description

Your Job

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

We are seeking a dynamic and digitally savvy Assistant Digital Manager to lead and execute TikTok-first strategies for our brand.

This role will be pivotal in driving end-to-end TikTok activations, content excellence, affiliate growth, and live commerce success, with a key focus on launching and scaling our new TikTok Shop store.

Role Overview & Primary Accountabilities:

Work closely with Ecomm Key Account sales team on sales building blocks & market share% for full year to plan for the targeted growth.

1.

TikTok E2E Activation


* Lead end-to-end planning and execution of TikTok brand activations.


* Collaborate with cross-functional teams (media, creative, e-commerce, agency partners) to deliver impactful campaigns.

2.

TikTok Content Planning & Management (Conversion)


* Develop and manage content calendars for Always-On and Brand Campaigns.


* Ensure content aligns with brand tone, audience insights, and platform trends.


* Work closely with creators and production teams to deliver engaging, thumb-stopping content.

3.

TikTok Affiliates Management


* Drive affiliate recruitment, onboarding, and retention strategies.


* Manage affiliate performance, incentives, and campaign execution.


* Build strong relationships with top-performing creators and sellers.


* Monthly analysis of affiliate performance, incentives, and campaign execution

4.

TikTok Live Commerce


* Plan and execute TikTok Live sessions to drive engagement and conversion.


* Coordinate with hosts, product teams, and logistics to ensure smooth operations.


* Analyze live performance and optimize for future sessions.

5.

TikTok Performance Marketing (Paid Ads)


* Strategize and manage paid media campaigns with paid media team across awareness, consideration, and conversion stages.


* Optimize and oversee on-platform ads- GMV max.


* Work with media agencies and TikTok account managers to ensure best-in-class execution.

6.

TikTok Shop Store Growth


* Lead the growth of the new TikTok Shop store.


* Ensure readiness across product listings, store design, logistics, and campaign plans.


* Drive traffic, conversion, and retention strategies to ensure a successful launch and sustained growth.

About Us

Huggies®.

Kotex®.

Poise®.

Depend®.

Confidence®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark prod...