E-commerce Digital Manager, TikTok

E-commerce Digital Manager, TikTok

Job Description

Your Job

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

We are seeking a dynamic and digitally savvy Digital Manager to lead and execute TikTok-first strategies for our brand.

This role will be pivotal in driving end-to-end TikTok activations, content excellence, affiliate growth, and live commerce success, with a key focus on launching and scaling our new TikTok Shop store.

Role Overview & Primary Accountabilities:

Work closely with Ecomm Key Account sales team on sales building blocks & market share% for full year to plan for the targeted growth.

1.

TikTok E2E Activation


* Lead end-to-end planning and execution of TikTok brand activations.


* Collaborate with cross-functional teams (media, creative, e-commerce, agency partners) to deliver impactful campaigns.

2.

TikTok Content Planning & Management (Conversion)


* Develop and manage content calendars for Always-On and Brand Campaigns.


* Ensure content aligns with brand tone, audience insights, and platform trends.


* Work closely with creators and production teams to deliver engaging, thumb-stopping content.

3.

TikTok Affiliates Management


* Drive affiliate recruitment, onboarding, and retention strategies.


* Manage affiliate performance, incentives, and campaign execution.


* Build strong relationships with top-performing creators and sellers.


* Monthly analysis of affiliate performance, incentives, and campaign execution

4.

TikTok Live Commerce


* Plan and execute TikTok Live sessions to drive engagement and conversion.


* Coordinate with hosts, product teams, and logistics to ensure smooth operations.


* Analyze live performance and optimize for future sessions.

5.

TikTok Performance Marketing (Paid Ads)


* Strategize and manage paid media campaigns with paid media team across awareness, consideration, and conversion stages.


* Optimize and oversee on-platform ads- GMV max.


* Work with media agencies and TikTok account managers to ensure best-in-class execution.

6.

TikTok Shop Store Growth


* Lead the growth of the new TikTok Shop store.


* Ensure readiness across product listings, store design, logistics, and campaign plans.


* Drive traffic, conversion, and retention strategies to ensure a successful launch and sustained growth.

About Us

Huggies®.

Kotex®.

Poise®.

Depend®.

Confidence®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products ever...