JBP - Director, Digital Marketing

Director of Digital Marketing

Houston, TX

Company & Position Overview:

J.B.

Poindexter & Co (JBPCO) is a privately held diversified manufacturing company forecasting $2.5B in annual revenue and 8,000+ team members in 2025.

The nine operating subsidiaries, covering over 50 locations, are engaged in the production of commercial truck bodies, step-vans, utility trucks, funeral coaches, limousines, pickup truck bed enclosures, and expandable foam plastic packaging.

For more information, visit www.jbpoindexter.com .

JB Poindexter & Co.

(JBPCO) is seeking an accomplished, results-oriented Director of Digital Marketing as a key leader on our Commercial Excellence team.

This leader will be accountable for elevating enterprise-wide digital visibility, scaling demand-generation capabilities, and driving data-backed marketing execution across all JBPCO business units.

The role requires a hands-on marketing executive with deep expertise in digital marketing, content and search strategy, and enterprise-grade marketing technology paired with a demonstrated ability to deploy scalable processes, implement modern marketing infrastructure, and deliver measurable commercial impact.

The Director of Digital Marketing will report directly to the Vice President of Commercial Excellence.

Essential Duties and Responsibilities:

Digital Marketing Leadership : Architect and execute an enterprise-wide digital marketing strategy that drives search visibility, demand generation, and customer engagement across all JBPCO brands.

Search Visibility & Web Performance Management: Lead a unified search and content strategy leveraging SEMrush, AI-enabled content workflows, and structured keyword frameworks.

Deliver against corporate visibility targets, ensure all brand domains meet site health KPIs, and proactively manage web hygiene, governance, and compliance.

Content, Creative, and Brand Execution: Oversee production of high-quality digital assets, photography, video, and written content supporting all brands.

Manage AI-supported content generation mapped to high-intent search queries.

Ensure consistent brand execution across email, web, trade shows, and social footprint.

Marketing Cloud & Marketing Automation: Optimize and scale an already-deployed Salesforce Marketing Cloud ecosystem generating 800,000 annual sends.

Advance the platform toward fully personalized, AI-supported, multi-channel engagement including dynamic content, SMS, behavioral triggers, and automated lifecycle journeys.

Strengthen segmentation discipline, QA rigor, and governance to materially increase relevance, engagement, and attributable revenue across all business units.

eCommerce Acceleration: Partner with eCommerce stakeholders to support scaling digital revenue.

Optimize product content, conversion funnels, and data-driven marketing strategies.

Ensure digital accountability is embedded in BU P&Ls.

Event Strategy & Execution: Serve as the enterprise lead for NTEA Work Truck Week and other fla...