Marketing Senior Associate

The Consumer Bank Engagement Marketing team is responsible for developing customer engagement strategies throughout the customer lifecycle.

We partner with several cross-functional teams to create campaign strategies that drive awareness and affinity with the products and services we support.

As a Senior Marketing Associate on the Engagement Marketing team, you will be responsible for building customer engagement strategies for the Affluent Segment, with a focus on improving awareness and utilization of account benefits and deepening customer relationships.

You are the right person for this role if you are data-driven and analytical, while also being a creative thinker who is passionate about the customer experience.

You should enjoy building something from the ground up that can drive quantifiable business results.

Job Responsibilities:


* Partner with Marketing, Product, Sales and Digital teams to help identify opportunities to improve the customer experience, drive innovation and deliver business results for the Affluent customer segment


* Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle


* Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels


* Develop test-and-learn agenda by working across a cross-functional team


* Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks specific to the Affluent customer segment


* Partner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results


* Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation

Required Qualifications, Capabilities & Skills:


* 4 year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management


* 4+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience


* Knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media


* Strong analytical, problem solving and planning skills


* Can manage multiple projects simultaneously within tight deadlines


* Excellent written and verbal presentation skills


* Highly proficient in Microsoft Excel and Power Point

Preferred Qualifications, Capabilities & Skills:


* Financial services industry experience; Affluent customer segment experience


* Develops strong partnerships; leads through collaboration; recognized as a team player


* Proven ability to take initiative, influence others, and achieve results


* Comfortable with continuously changing priorities in a highly ma...