VP, Direct Mail Acquisitions Marketing Strategy

The Card Acquisitions Direct Mail Channel Analytics Development Lead plays a pivotal role in driving new account growth by leading the development and deployment of innovative capabilities to market Chase's Small Business Card products through Direct Mail.

As a Vice President of Direct Mail Acquisitions Marketing Strategy, this position is part of the Acquisitions Center of Excellence within Card Services, a core business in Chase's Consumer & Community Banking group.

In addition to acting as a leader of the Direct Mail strategy team, the successful candidate will lead a team of up to 2 members responsible for owning development in key areas such as reporting, business planning, model development, risk & marketing segmentation and quality control.

Responsibilities:


* Serve as the subject matter expert and marketing advocate for Direct Mail channel strategy, overseeing daily operations, strategic planning, and execution of initiatives to optimize credit card distribution.


* Collaborate with cross-functional teams to drive campaign planning, targeting strategies, contracting with key partners, model development, and rigorous testing to launch, expand, and innovate the Direct Mail channel.


* Lead performance tracking and analysis, generating actionable recommendations based on insights, best practices, and competitive intelligence.


* Support profitability analysis for card portfolios to determine investment levels and manage the channel growth roadmap.


* Manage and mentor a team of up to two members, guiding capability development in areas such as reporting, business planning, model development, risk and marketing segmentation, and quality control.

Qualifications:


* Bachelor's degree required.


* Minimum of 7 years of relevant experience, with a strong background in Direct Mail strategy and analytics.


* Demonstrated expertise in analytics, channel strategy, management, and marketing.


* Proven experience as a people leader is strongly preferred.


* Strong business acumen with the ability to identify opportunities, deliver results, and adapt strategies as needed.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products.

Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.

We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.

Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.

We also offer a range of benefits and programs to meet employee needs, based on ...