Enterprise Digital Marketing Director

About Us

Welcome to the Kartrite Resort & Waterpark, one of the countries most modern indoor waterparks.

Located in the Catskills, this luxury lodge experience is the perfect adventure for families of all ages.

We are looking for passionate, engaged team members to join us in creating an unforgettable experience for all of our guests.

Apply today to learn more!

Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information.

You may be the perfect candidate for this or for other roles within our organization!

We value U.S.

military experience and invite all qualified military candidates to apply.

Overview

HEI Hotels & Resorts is seeking a collaborative, analytically driven Enterprise Marketing Director to support a portfolio of three to four hotels across multiple markets.

This role will serve as the primary marketing partner for each property-developing and executing comprehensive, segment-focused marketing strategies that drive revenue across Transient, Group, Business Travel, F&B, weddings/events, and ancillary outlets.
Working closely with property leadership, sales, and revenue management, this position ensures each hotel's marketing efforts are strategically aligned, brand-compliant, and optimized for performance.

Regular property travel is expected to support commercial planning, photo shoots, site visits, and cross-functional alignment.

Strategic Commercial Marketing

• Build and execute integrated marketing plans that support all revenue segments, including Transient, Group, BT, meetings, weddings, F&B, and experiential offerings.
• Ensure each property's brand voice, positioning, and content remain competitive and aligned with market demand.

Direct Channel Growth & Digital Performance

• Improve direct booking share through continuous optimization of website, paid media, metasearch, SEO, email/CRM, and social channels.
• Partner with Revenue Management to activate targeted campaigns addressing demand shifts, pace needs, and compression opportunities.

Cross-Functional Collaboration

• Act as a key partner to GMs, DOSMs, revenue teams, and ownership groups; participate in commercial calls, planning sessions, and business reviews.
• Support sales initiatives through segment-specific campaigns, BT visibility strategies, group lead-generation initiatives, and event-driven marketing.

Agency & Vendor Management

• Oversee creative, media, SEO, social, and PR partner execution, ensuring consistency with HEI standards and strong ROI.
• Manage asset development including photography, videography, and brand collateral.

Performance Insights & Reporting

• Monitor KPIs across channels and segments, providing monthly reporting with insights, trends, and actionable optimizations.
• Prov...