Channel Manager, Commercial

Channel Manager, Commercial

Company: ABARTA Coca-Cola Beverages

Job Location: 4900 Pitts.

Support Center, PA

Other Potential Locations: Pittsburgh HQ, PA; Greensburg, PA; Houston, PA; Pittsburgh, PA

We are actively seeking enthusiastic team players who want to work with the world's most trusted and iconic brands.

About ABARTA

ABARTA Coca-Cola Beverages is a family-owned company committed to being a visible, engaged partner to the customers and communities we serve.

We value diversity and individuality and when you thrive, we thrive.

ABARTA offers the perks of a large corporation with the personalized touch of a smaller company.

We are a workplace that encourages sharing ideas in a supportive environment, growing professionally, maintaining a healthy work/life balance, and interacting with all levels of the organization.

We would love for you to become a part of our family to help make our vision of Quenching the Thirst of Our Neighbors a reality!

Summary

We commercialize happiness! In this dynamic position, you will be responsible for driving strategic commercial initiatives that enhance customer engagement with the goal to drive revenue and volume growth.

Your role will involve leveraging market insights and collaborating closely with cross-functional teams to deliver impactful solutions tailored to the unique needs of the channel or customer.

Responsibilities



* Achieve profitable growth by gaining a comprehensive understanding of the channel or customer's business and establishing professional relationships.


* Develop tailored strategies to address emerging challenges, ensuring our commercial objectives are consistently met.


* Actively identify growth opportunities by analyzing market trends and customer data.


* Create and steward sales and customer programs incorporating strategic and tactical channel activities, along with promotional plans that correspond to the business objectives and strategies of both the customer and ACCB.


* Represent and support all brands (Coca-Cola and Cross-Franchise) to drive balanced growth in revenue and volume, driving the COP results annually.


* Develop and drive internal and external alignment of the annual commercial strategy and plan


* Create and steward brand local acceleration programs, incentives, and commercial marketing programs


* Collaborate with PRGM on initiatives and provide selling resources for the frontline and key account teams.


* Lead with RED and ESH Culture that generates desired results for both customer and ACCB, linking back to the commercial strategy


* Conduct post promotional analysis measuring execution and engagement by making any necessary changes to future programs.


* Communicate and engage with sales and sales leadership discussing promotional plans, asset integration, and customer commitments that drive volume and profit growth.


* Internal sell-in and implementation of regional or national promotional strategie...