Director of Admissions and Marketing

Director of Admissions & Marketing
Full-Time | Behavioral Health

We're seeking a dynamic, relationship-driven Director of Admissions & Marketing to lead our Intake Department and grow our behavioral health referral network.

This role blends operational leadership, community engagement, and sales/marketing strategy to drive patient admissions and support our mission of expanding access to high-quality behavioral healthcare.
What You'll Do


* Lead and develop the Intake/Admissions team


* Oversee pre-admission workflows, crisis triage quality, and compliance


* Build strong partnerships with physicians, hospitals, crisis centers, and community organizations


* Drive referral growth through outreach, presentations, and community events


* Promote facility services and guide patients/families through the admissions process


* Track referral activity, outcomes, and marketing performance


* Collaborate with leadership to support growth initiatives and service awareness

What We're Looking For


* Bachelor's degree required


* 3 years behavioral health intake experience preferred


* 1 year healthcare marketing or sales experience (BH preferred)


* Strong communication, relationship-building, and organizational skills


* CRM proficiency (Salesforce preferred)


* Valid driver's license and reliable transportation

About KCBM:


* 64-bed acute inpatient setting


* IOP/PHP oversight


* Adult and Geriatric client population


* Behavioral Health and Addiction Treatment


* Acute intervention focus with short term stays


* Joint venture/Professional partnerships between NHC, Tennova and University of Tennessee - Knoxville

What we will provide for you:


* Brand new hospital with BIG opportunities


* Tuition reimbursement available


* Competitive salary & benefits package, including 401K match

Knoxville Center for Behavioral Medicine: Mission and Vision

We are committed to improve the quality of life of our patients by delivering personalized behavioral health in a safe and supportive environment.

Our vision is to bring communities, families, and healthcare providers together to improve behavioral health, one patient at a time.

The Knoxville Center for Behavioral Medicine provides a comprehensive continuum of care for adults and geriatric patients with psychiatric, emotional, and addictive disorders We are pleased to partner with National Health Corporation (NHC), Tennova Healthcare, and The University of Tennessee Medical Center.

EOE