General Manager - Process Automation , Sales

Position Summary

We are looking for a dynamic and strategic Commercial Business Development lead to drive revenue growth for Process Automation solution.

This role will focus on expanding market awareness, influencing key decision-makers, and driving adoption among EPC's, OEMs, and industrial end-users with the ultimate kpi of increasing sales growth in DCS, PLC, IoT, Digital, Cybersecurity, Softwares.

Key responsibilities include:

• Direct sales through customer engagement - promote, prescribe, and close deals for

• Identifying and initiating relationships with accounts that align with Next Gen Automation capabilities.

• Collaborating with broader sales and technical teams to drive and secure large-scale opportunities.

The Ideal candidate

Must be a Sales HUNTER Profile: We are seeking a highly motivated and results-driven professional with deep expertise in industrial automation, digital transformation, and Industry 4.0.

The ideal candidate will have a strong background in business development, technical sales, and solution consulting, with a proven ability to influence key decision-makers and drive the adoption new technology.

This role requires a strategic thinker who can work autonomously while collaborating effectively within a matrix organization.

The successful candidate will be recognized as a subject matter expert, providing guidance to both internal teams and external customers and partners as they implement Next Gen Automation.

Having an in-depth knowledge of how Industrial segments and their associated applications work is key to this role.

(WWW, MMM, CPG, E&C, Infrastructure, C&SP is advantageous.

Key qualifications include:

• Experience in launching and scaling new products, offers, and solutions.

• The ability to develop and execute impactful business development strategies that drive growth.

• Strong commercial acumen, communication, and stakeholder management skills, from the shop floor to the C-suite.

This is an exciting opportunity for a visionary professional who thrives in a dynamic environment and is eager to shape the future of industrial automation.

Above all, the candidate must bring a strong sense of commercial intensity, strategic foresight, and operational agility to scale the growth of Automation Expert effectively.

Key Responsibilities

• Sales & Revenue Growth - Direct Selling

o Drive commercial success through consultative and prescriptive selling techniques.

o Identify, qualify, and nurture high-potential business opportunities, including pilot projects, proof-of-concept (PoC) implementations, and full-scale rollout of Offer.

o Collaborate with channel partners, system integrators, and EPC firms to develop joint go-to-market strategies.

o Negotiate contracts, pricing structures, and long-term agreements to maximize revenue potential.

• Market Development & Strategy Execution

o Develop and execute a go-to-market strategy that positions Next Gen Automation as a disruptive open ...