Consumer Bank Marketing Strategy Lead, Vice President

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high-quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships.

The Acquisition Marketing Campaign Management team is seeking an energetic, motivated, and experienced marketing individual to drive best-in-class consumer experiences by on a high-performing, results-driven team.

As a Vice President, Marketing Strategy Lead for the Consumer Bank Acquisition Campaign Management team, you will support consumer deposit relationships, be responsible for building and leading large scale, multi-channel acquisition campaigns, and involved in planning and executing creative strategies/tactics with a heavy emphasis on Affluent channels.

In addition, you will be an authorized approver of creative for the team, and drive creative thought leadership and/or process excellence initiatives across the team.

Job responsibilities


* Develop proactive, strong partnerships between the ACM team, strategy partners, and internal/external execution partners to ensure the teams are working cohesively


* Optimize direct response marketing campaigns to improve creative performance, deepen customer journeys, create efficiencies and reduce costs


* Lead efforts to continuously improve both the customer experience and how we deliver it for their program:


* Act as a culture leader, identifying key skills to bring to the table and engaging with team beyond day-to-day duties


* Communicate effectively with senior leaders and others in written (email, Teams, presentation documents) and verbal communications; effectively presenting and/or facilitating large scale meetings


* Oversee budget management for production and creative costs across the programs they are responsible for


* Ensure strong control environment and serving as an Authorized Approver on final creative for the team

Required qualifications, capabilities and skills:


* Proven track record in direct or digital marketing as a project/campaign manager: 5 plus years of experience


* Digital consumer marketing experience in owned, earned and paid channels; strong executional knowledge of social, paid display, email, and website creative


* Experience working in a fast-paced environment, with strong skills in multi-tasking and prioritization


* Ability to balance tactical, project management with strategic thinking/approach; strong track record of managing initiatives with demonstrated ability to think strategically in providing creative leadership, all while adhering to a tight controls environment


* High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines


* Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and te...