Sales Enablement Manager - Omni

Sales Enablement Manager - Omni

This "prepare to sell" position supports the Retail and Foodservice field sales organizations in achieving sales volume and profit goals.

This position directs and guides our omni commerce strategic initiatives and execution for the sales organization.

Specifically, this position works closely with the Sales Acceleration Director to provide direction on department prioritization, manages the development and deployment of the annual trade and promotion plan across the Retail channel including Butter, Deli, DCC, RSS, and Hispanic categories, as well as Foodservice and Education channels.

Additionally, this position will provide customer perspective to internal cross functional teams while coordinating internal resources and managing projects and initiatives that drive annual plan objectives.

Finally, the Sales Acceleration Manager will also attend sales calls with strategic customers as needed throughout the year.

Key Responsibilities


* This position will own and Coordinate Joint Business Planning (JBP) and spend negotiations alongside other business negotiations (trade, shopper, Retail Media Networks (RMN)).

They will also work closely with shopper marketing and digital/e-commerce teams during the development of customer sell-in stories as well as lead customer negotiations in collaboration with the sales team.

Their ongoing and primary function will be to act as a conduit for omni-channel requests and questions between sales, marketing, and central teams.

This also includes facilitating the execution of trimester plans with core customers and management of overall omni-channel spend and content requests.


* Coordinate retailer digital capabilities and input into shared trade/shopper calendar management with BU marketing.

Facilitate and obtain spend approval from Business Unit (BU) Marketing while serving as a field sales e-commerce consultant.

This also includes developing and maintaining the customer playbook/scorecard to track cost to serve and customer spend allocations.


* Monitor industry wide category and customer specific changes in the competitive landscape to evaluate the effectiveness and impact on our current performance and future strategies.

This includes tracking and governing omni-channel activities and performance.

This position will also handle digital coupon and incentive requests, route creative materials and manage asset deadlines as well as oversee omni-channel planning and digital distribution mapping, including online IDs per retailer.


* Develop and engage connections with field sales leadership (Team Leaders and Directors), marketing directors, supply chain, deployment, warehousing, customer service and IT.

Attend key customer sales calls to develop, iterate, and optimize go to market strategies throughout the year, manage the omni-channel team SharePoint site, conduct audits and update assets as needed.

Responsibility for facilitating the incorporation of executable o...