Senior Corporate Events Manager

Role Overview 

The Senior Corporate Events Manager is responsible for the strategic planning, execution, and evaluation of all flagship Tricentis events (including but not limited to SAP Sapphire conference and Tricentis conference).

These high-profile, large-scale, international events are critical to creating, progressing and closing pipeline, creating brand awareness, enhancing customer engagement, supporting renewals, and helping business growth on a global scale. 

This role requires a detail-oriented, data-driven, and highly organized leader with a proven ability to manage complex, high-visibility events.

While this position does not directly manage a team, it requires leading cross-functional teams, managing vendor partnerships, and collaborating with internal stakeholders to deliver exceptional event experiences that align with organizational goals.  

Key Responsibilities:

Strategic oversight of global flagship events: Lead the strategy, planning, execution, reporting and optimization of these hosted and sponsored events ensuring they align with corporate objectives and enhance the company’s brand presence.

Collaborate with senior leadership to define event goals, themes, and key performance indicators (KPIs).

Lead internal and external event communications. 


* Develop comprehensive programs: pre-event, at-event, and post-event marketing plans in conjunction with product marketing, content, alliances, demand generation and field teams. 



* Team leadership: As a senior leader, foster a positive culture of collaboration and continuous improvement.

Be a resource for other team members on how to get things done efficiently, know and clearly articulate our current business processes, and demonstrate our core values on a daily basis. 



* Cross-Functional Collaboration: Ability to lead a large cross-functional team to deliver all the parts needed for the event.

Work closely with global marketing, operations, executive leadership, product, sales and customer growth teams to ensure all event initiatives are aligned with broader business objectives and regional priorities.

Understand the chain-of-command for approvals to ensure effective communications. 



* Content development: Partner with global internal cross-functional teams and leadership to create event agendas, campaigns, and content to engage targets.

Understand the importance of local market knowledge and how to balance global vs.

local needs. 



* Creative development: Lead design teams, consultants and agencies to develop key creative and promotional materials.

This includes providing creative and messaging briefs with requirements and mandatories.

Ensure stakeholder approval and responsible for final reviews and approvals.  



* Vendor management: Manage external agencies, vendors, and service providers, overseeing contracts, procurement process, timelines, and budgets to ensure high-quality event delivery and cost efficiency. 



* Pro...