Retail Relationship Creative Specialist

Role Summary

Maintains responsibility for the implementation of creative strategy, planning, creation, and production of all creative assets for the Care Connect retailer marketing platform, Trade Up Advantage equity mining program, and News Connect retailer e-newsletter with a focus on increasing customer engagement and sales.

Provides creative direction and strategies to Subaru of America (SOA) stakeholders and third-party creative agencies with the purpose of supporting national sales, service, and Zone marketing initiatives via the retailer platform.

Primary Responsibilities


* Operates as the creative liaison with multiple Subaru of America (SOA) stakeholders and agency partners who utilize the Care Connect platform to convey their marketing message.

Works directly with stakeholders to encapsulate their vision and ensure it aligns with messaging guidelines and oversees creative brief development directly with agency partners.

This includes writing and providing creative briefs and copy direction to the agency partners or reviewing agency provided briefs.


* Operates as the team creative liaison for other corporate and regional marketing initiatives; collaborates with and provides guidance to agency partners to develop marketing materials for Headquarters or Regional Marketing staff for events and initiatives such as national sales and service events, new product launches, Share the Love, and Love Promise.

Ensures that materials and messaging resonate with customers, remain consistent across multiple platforms, and support the retailer voice.

Determines usage of appropriate awards and accolades in relevant creative templates by working with Brand Launch Specialist.


* Owns the content approval process with limited oversight from Retail Relationship Marketing Manager on all creative materials for retailers (customer-facing) between business owners, Legal, Subaru Ad Fund (SAF), and ad agencies to ensure brand and legal compliance and synergy with national campaigns and day-to-day Care Connect marketing creative operations.


* Supports the Marketing Manager with creative direction insights by leveraging data and analytics to provide recommendations on new content strategy


* Maintains accountability for the Care Connect Logo Identification Guide to update as needed, as the program evolves and changes.


* Maintains responsibility for day-to-day relationships with vendors to keep vendor accountable for meeting all requirements and deadlines as directed by the SOA team.

Works with Retail Relationship Marketing Manager to review and provide approval on vendor quotes.


* Develops supporting point of purchase (POP) materials for Trade Up Advantage program with internal SOA stakeholders.

Works with vendor partners to create, advertise, and distribute for retailers.


* Acts as News Connect e-newsletter editor, leveraging the editorial calendar, solicitating and procuring content from stakeholders, and working with th...