Digital Marketing Advisor, User Experience (UX) Strategy - Hybrid

DIGITAL MARKETING ADVISOR - USER EXPERIENCE STRATEGY Position Summary
The Digital Marketing Advisor - User Experience Strategy will support the Evernorth Health Services business segment.

Reporting to the Digital Marketing Senior Manager, this is a new role aimed at conducting audience research across B2B, patient, and provider segments and developing strategies to inform design, navigation, and content improvements.

The ideal candidate will bring a blend of UX research expertise, strategic thinking, and strong communication skills to help shape audience-first digital experiences.

The person in this role should be able to:


* Conduct audience segmentation research and develop user personas across B2B, patient, and provider audiences


* Script and conduct user testing to inform site enhancements


* Map and analyze user journeys to inform website strategy and content development


* Collaborate with UX design, data analytics, content strategy, engineering, accessibility, and marketing teams to deliver cohesive digital experiences


* Track and synthesize user feedback to continuously improve user journeys


* Contribute to quarterly reports on site performance, insights, and recommendations


* Present research findings and strategic recommendations to stakeholders at all levels


* Work comfortably in collaboration tools such as Wrike, Mural, Figma, and Dscout


* Demonstrate a working understanding of website content management systems

Duties and Responsibilities


* Lead UX research initiatives to uncover user needs, behaviors, and pain points


* Create and maintain user personas and journey maps to guide digital strategy


* Develop and document UX strategies that align with business goals and audience needs


* Partner with cross-functional teams to ensure UX insights are integrated into design and development processes


* Monitor and analyze user feedback to identify opportunities for improvement


* Support other marketing stakeholders by aligning UX strategy with product, thought leadership, campaign, and lifecycle marketing objectives


* Advocate for accessibility and inclusive design principles across digital experiences

Ideal candidates will offer


* Bachelor's degree; advanced degree in UX, HCI, or related field a plus


* 6+ years of experience in user experience research and strategy, preferably in a digital marketing or health care context


* Strong understanding of UX methodologies, user-centered design, and digital best practices


* Experience working with cross-functional teams in a matrixed organization


* Excellent communication and presentation skills


* Familiarity with collaboration and design tools such as Wrike, Mural, and Figma


* Understanding of website content management systems and their role in UX strategy


* Health care experience a plus


* Ability to work from a Cigna Group office 3 days a week, as directed by the business...