Marketing & Communications Specialist

Under general supervision, the Marketing & Communications Specialist supports the Community Services Department by developing and maintaining marketing, communications, and promotional materials.

The position assists with web updates, social media content, advertising, and public relations efforts.

Collaborates with the Marketing & Communications Coordinator to execute marketing campaigns that promote programs, services, and facilities.

The Specialist helps ensure consistent, professional communications that align with City branding standards and effectively engage the community.

TYPICAL QUALIFICATIONS:

KNOWLEDGE: Knowledge of principles and practices of the principles and practices of marketing, communications, and community engagement; City branding standards and requirements for communications consistency; Current social media platforms, trends, and analytics; Basic graphic design and video editing tools, including Adobe Creative Cloud and Canva; Digital accessibility standards for web and print materials; Microsoft Office Suite or related software.

SKILLS: Strong verbal and written communication, including producing clear, professional correspondence; Applying branding guidelines to produce high-quality, professional materials.

Creative and strategic thinking to design engaging campaigns.

Producing visually appealing and impactful digital and print materials.

Writing, editing, and proofreading for diverse audiences and communication channels.

Analyzing data and social media metrics to assess campaign effectiveness.

Time management and prioritization of multiple projects, deadlines, and responsibilities.

ABILITIES: Ensure all communications align with City standards while effectively promoting department offerings.

Translate complex or technical information into accessible, engaging content.

Adapt to emerging tools, technologies, and marketing trends.

Establish and maintain effective working relationships with staff, community partners, and the public.

Work independently under general direction, managing work with limited supervision.

Interpret and apply policies, procedures, and a variety of instructions in written, oral, diagram, or schedule form.

TRAINING: Associate's degree in Marketing, Communications, Graphic Design, or a related field; Bachelor's degree preferred.

EXPERIENCE: Minimum of two (2) years of professional-level experience in marketing, communications, or a related field; or any equivalent combination of training and experience that provides evidence that the applicant possesses the required knowledge, skills and abilities to perform the essential functions of the job.

Experience with graphic design software (Adobe Creative Suite, Canva, etc.), social media platforms, and content creation tools required.

Experience in the public sector or community-focused organizations preferred.

ESSENTIAL FUNCTIONS: The following duties are illustrative only and are not intended to be all inclusive:


* Update City webpages an...