Marketing Activation Manager

Marketing Activation Manager

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The Marketing Activation Manager acts as the operational right hand to the Kimberly-Clark Professional (KCP) marketing strategy team.

The Marketing Activation Manager turns plans into organized, executable workflows and keeps cross functional partners moving together with clarity and rhythm.

They serve as a steady liaison between marketing, sales, category, and enablement teams, ensuring campaigns, content, and initiatives are aligned and activated at the right moments.

This person is the connective fabric of the organization, bringing structure, follow-through, and a calm, collaborative presence that makes them an invaluable asset in a fast paced, matrixed environment.

Successful candidates will be creative, proactive problem-solvers with a collaborative approach, results-focused attitude, and outstanding attention to detail and project management skills.

In this role, you will:

Campaign & Initiative Execution


* Translate marketing strategies into quarterly activation calendars, timelines, and workflows.


* Manage day to day progression of campaigns from briefing through delivery, ensuring clarity on owners and deadlines.


* Coordinate across category, integrated marketing, and sales enablement to ensure all assets and messaging align to the initiative.


* Support deployment of email, digital, and field campaigns, including routing, tracking, and performance summaries.


* Support Key Account executional programming and tactics

Cross Functional Liaison & Team Alignment


* Serve as the point of connection between marketing, sales, category, and digital teams.


* Maintain alignment across workstreams by sharing updates, clarifications, and next steps in a consistent, structured way.


* Run recurring working sessions, manage agendas, and ensure decisions, actions, and owners are clear.


* Support intake and prioritization for marketing requests and help organize cross functional workflows.

Project & Workflow Management


* Build and maintain activation trackers, calendars, and project plans.


* Route creative materials, manage review cycles, and ensure version control.


* Organize asset libraries and coordinate quarterly content refreshes.


* Track open items and follow up to keep initiatives moving on schedule.

Data, Reporting & Performance Insights


* Pull basic reports from Salesforce or CRM platforms to support engagement or activation summaries.


* Use Excel to...