Category Marketing Manager

OVERVIEW

Libbey’s Category Marketing Manager is a core business driver and change agent to drive solutions, process improvements and plans for growth.

This role proactively manages marketing strategy and business fundamentals, in the assigned categories.

The Category Marketing Manager delivers business analysis and actions recommendations to address issues, drive working strategies and deliver change and growth for the assigned categories.

This specific Category Manager Role will report to the Senior Director of Marketing and is responsible for the dinnerware and serveware/buffetware categories.

 

RESPONSIBILITIES


* Category Business Strategy and Planning
+ Own, develop and execute an end-to-end vision and strategy/plan to grow revenue and margin, aligning with overall business objectives.
+ Acquire and socialize knowledge of trends in product families and major customers.
+ Develop and manage Category Strategy, Annual Operating Plan and Strategic Long-Range Plan.
+ Stay connected with industry, customer, and end-user / consumer trends.
+ Proactively develop insightful analysis on critical business issues.


* Portfolio and Assortment Management
+ Manage ongoing product lifecycle analysis.
+ Initiate and provide key input on Excess and Obsolete process, slow-moving inventory and SKU rationalization
+ Collaborate with New Product Development regarding incoming product assortment.
+ Contribute to portfolio health via support for demand planning/forecasting, quality solutions, packaging enhancements or other product related needs that improve commercial performance of existing products.
+ Manage market position, brand architecture and brand positioning for assigned categories.


* Commercial Sales Support
+ Configure projects/opportunities as needed.
+ Manage cross-channel conflict to ensure portfolio integrity.
+ Create and optimize product training, as needed, to ensure selling competency within assigned categories.
+ Identify and implement marketing tactics in support of outlined strategies to drive sale revenue in assigned categories (examples: marketing collateral, website content, tradeshow activations, etc)


* Business Input
+ Produce key inputs to Commercial Monthly Operating Reviews.
+ Lead Quarterly Category Review, driving an understanding of business results and recommendations for responding or scaling.


* Perform additional tasks, as needed, aligning with and supporting the company’s overall vision and strategic goals


* Lead, influence and empower the organization to fulfill our purpose (living our legacy, shaping our future, and winning as one).


* Cultivate a diverse and inclusive culture where associates can thrive, make us better and fuel ideas/innovations to ensure our long-term success.

 

REQUIREMENTS & QUALIFICATIONS


* Bache...