Brand Manager, Viva

Brand Manager, Viva

Job Description

People have looked to Kimberly-Clark brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day.

From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet. 

Our leading consumer brands like the Kleenex ®., Huggies ®., VIVA, U by Kotex ®., Poise ®., Depend ®.

brands improve the lives of people around the world. 

Kimberly-Clark proudly leads the way in providing better care for a better world. 

Led by Purpose.

Driven by You. 

 

About the Opportunity 

The Brand Manager, VIVA is accountable for developing and implementing strategic plans and brand building execution for our well loved and global Family Care brand.

As the brand custodian, you will strive to achieve sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation, developing marketing plans that result in sales, profit, share and equity gain.

This position has end-to-end Brand ownership, with a strong focus on the consumer putting them at the centre of everything you do.

You will manage the portfolio autonomously while influencing cross-functional partners in a matrix organization that includes Sales, Shopper, Supply Chain, Finance, and Manufacturing.

This role will report to the Marketing Manager and is a highly visible role internally within Kimberly-Clark. 

   
Responsibilities include: 


* Development and implantation of the full marketing mix (including commercial program; media planning & evaluation, packaging design development, go-to-market strategy and working with the shopper team for instore activation 



* Collaborate closely with creative, media and PR  agencies to bring bold, insight driven campaigns to life across al channels.  



* Manage brand P&L, multi-million dollar marketing budget, track ROI and provide performance reporting to senior leadership 



* New Product Development – Identify consumer insights through to project management of product innovation (proposition, concept testing, product specification and commercialisation) and partnering with 



* Ongoing analysis and review of consumer, category and competitive information as part of a situation assessment of brand performance and identify growth opportunities. 



* Partner with cross functional teams to ensure consistency and impactful brand execution. 



* Partner with the global and local commercial team to develop 2-3 year innovation pipeline. 

 
To succeed in this role, you will need the following qualifications: 


* Degree qualified in marketing, business or related commercial fields 



* 3+ years in brand or product management, ideally within FMCG 



* Strong commercial acume...