Authenticated Site and Mobile App Digital Strategy Associate

Become an integral part of the Wealth Management Digital Marketing team, focusing on public site new client acquisition strategy across chase.com and jpmorgan.com.

This role is responsible for developing and executing strategies to acquire new Wealth Management clients and deepen relationships with existing non-Wealth clients from multiple lines of business.

The ideal candidate will possess a robust background in digital marketing, showcasing innovation in crafting new digital marketing strategies and tactics.

As an Associate within Wealth Management you will collaborate with product, analytics, UX research, design, and marketing teams to optimize user journeys, drive personalized experiences, and support omni-channel marketing capabilities.

Responsibilities


* Develop and manage data-driven acquisition strategies for secure web and mobile app experiences, focusing on account opening and lead generation within authenticated channels.


* Support engagement and deepening initiatives to retain and grow the existing client base, leveraging personalized content and targeted marketing tactics.


* Partner with product, analytics, and UX research teams to identify opportunities for growth and measure the impact of acquisition and engagement initiatives.


* Analyze and map authenticated user journeys to identify friction points and opportunities for improvement, utilizing research, testing, and data analysis.


* Collaborate with the Marketing Experimentation Lead to design, execute, and analyze experiments aimed at improving acquisition, engagement, and retention within secure channels.


* Drive the strategy and execution of personalized experiences, leveraging data and insights to deliver relevant content, offers, and nudges to clients.


* Support the development and optimization of omni-channel marketing capabilities, ensuring seamless integration of messaging and experiences across web, mobile, and other digital touchpoints.


* Passionate about digital strategy, client acquisition, and engagement within secure digital channels.


* Demonstrates strong analytical thinking and curiosity, using data to inform decisions and uncover new opportunities.


* Experience in developing or refining new (experimentation) concepts, learning from and socializing results, and iterating quickly.


* Ability to think through user journeys and is focused on improving authenticated site experiences, always keeping the client at the center of every solution.

Required qualifications, capabilities and skills


* Bachelor's degree in Marketing, Business, Analytics, or a related field.


* Experience in digital marketing, acquisition or engagement strategy, personalization, or user experience optimization within secure web or mobile app environments.


* Strong analytical skills and proficiency in data analysis tools (e.g., Adobe Analytics, Google Analytics, Tableau).


* Excellent executive communication, presentation...