Senior Brand Manager

Senior Brand Manager

Location: Duluth, GA

Department: Marketing

Reports to: President

Direct Reports: None

Type: Full-Time

Status: Exempt

Schedule: Hybrid (M-F: 3 days on-site, 2 days remote)

Salary: $128,850-$151,400 + Bonus Eligible

About IPA

For over 30 years, IPA has led the market in automated solutions that help hospitals improve infection prevention and reduce costs through our scrubEx, alEx, and vendEx product lines.

Trusted by healthcare systems nationwide, IPA combines innovation with measurable operational impact.

Now, we are investing in building our marketing function to accelerate growth, strengthen customer relationships, and ensure our innovation pipeline continues to lead the industry.

The Role

We’re looking for a Senior Brand Manager to drive the next stage of IPA’s growth.

This is a high-impact, hands-on role where you’ll lead marketing execution, shape brand strategy, and lay the foundation for future team expansion.

If you’re a strategic marketer ready to build something meaningful, we’d love to hear from you.

What You’ll Do


* Lead IPA’s marketing efforts, acting as the voice of the customer and translating insights into strategies that drive growth across Marketing, Sales, and Engineering.


* Guide product launches and innovation planning to ensure every new product is positioned for maximum impact.


* Develop and execute integrated campaigns using digital, trade, and experiential channels to generate demand and strengthen customer engagement.


* Build and maintain sales enablement tools like ROI case studies, competitive battlecards, and product videos.


* Oversee retention and cross-sell programs, newsletters, and lifecycle marketing initiatives.


* Manage agency partners and marketing budgets to deliver high-quality, on-brand campaigns.

What You Bring


* 7+ years of marketing experience with exposure to both B2B and CPG environments (healthcare experience preferred but not required).


* Bachelor’s degree required; MBA preferred.


* Proven success in product innovation and integrated campaign development.


* Strong experience using customer insights, market research, and competitive intelligence to shape strategy.


* Demonstrated ability to partner effectively with Sales teams to drive revenue growth.


* Excellent communicator — clear, persuasive, and comfortable influencing cross-functional leaders.


* Strong project management skills; able to manage multiple priorities with limited resources.


* Comfortable in a fast-paced, build-from-scratch environment where processes are still being established.

You’ll Excel If You:


* Think strategically while executing tactically - you can build the plan and roll up your sleeves to make it happen.


* Thrive in collaborative, cross-functional environments and build strong relationships with Sales, Engineering, and Leadership.


* Bring creativity and analytical rigor to your mark...