Manager, Digital Communications

JOB DESCRIPTION

The Manager, Digital Communications, will be responsible for creating, maintaining, and measuring the agent and sales websites for Combined and CWB.

This role will support the development and execution of all digital communications initiatives that support our sales organizations and will report to the Director, Digital Communications.

This position will be charged with creating and executing customized websites that support the sales and enrollment processes and assisting with the development and deployment of new digital marketing platforms and communications solutions as they emerge.

This role will make significant contributions to initiatives that: increase leads, sales, revenue/APV, retention and customer satisfaction; improve our digital user experience; increase brand awareness; improve product awareness and customer insurance literacy; support field recruiting; and increase the demand by employers, brokers, individuals and families, for supplemental insurance products provided by Combined and CWB in North America.

Responsibilities:


* Create, maintain, and measure the sales-enabling websites for Combined and CWB.


* Assist the Director with project management, planning timelines and resources necessary to execute project needs.


* Ensure functionality, accessibility, and compliance and legal approval of all sales websites.

Manage dedicated IT, developer, and platform team resources as needed.

Work with Marketing colleagues and business owners to deploy new web pages and optimize existing pages and work with IT resources to remediate broken links, functionality issues, and platform outages.


* Contribute strategic, creative, SEO, and UX ideas and solutions, assist with developing omnichannel campaigns across digital platforms, advise on breakthrough and emerging digital communications technology and implementation strategies, produce regular measurement reports with analysis and data-based improvement recommendations, and collaborate with Marketing colleagues to produce best in class digital communications.

COMPETENCIES


* Relationship-Builder - Is helpful, respectful, approachable, team and service-oriented, building strong working relationships and a positive work environment; maintains an exceptional client service mindset.


* Problem Solving - Takes an organized and logical approach to thinking through problems and complex issues.

Simplifies complexity by breaking down issues into manageable parts.

Looks beyond the obvious to get at root causes.

Develops insight into problems, issues and situations.


* Continuous Learning - Demonstrates a desire and capacity to expand expertise, develop new skills and grow professionally.

Seeks and takes ownership of opportunities to learn, acquire new knowledge and deepen technical expertise.

Takes advantage of formal and informal developmental opportunities.

Takes on challenging work assignments that lead to professional growth.


* Initiative - ...