Campaign Manager-Senior Associate

The Consumer Bank Acquisition Marketing team is responsible for driving incremental, high-quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships.

The Acquisition Marketing Campaign Management team is seeking an energetic, motivated and experienced marketing campaign manager to oversee the development and execution of creative advertising campaigns and paid media strategies.

As a Campaign Manager-Senior Associate on the Paid Media team, you should have strong project management skills, a deep understanding of creative processes, and hands-on experience with paid media planning and buying.

You will lead the execution of Paid Media programs for expansion markets and new strategic initiative in partnership with the internal Brand team.

Job responsibilities:


* Collaborate with creative teams to develop campaign concepts, messaging, and deliverables


* Guide internal stakeholders through the creative process, from ideation to final production


* Ensure creative assets align with strategic priorities and brand standards


* Traffic assets to publishers in partnership with media buyers


* Perform quality assurance of ads in market


* Manage invoicing and budget tracking


* Review media performance on an ongoing basis


* Identify optimization opportunities to deliver effective results against business targets

Required qualifications, capabilities and skills:


* Proven track record in executing paid media marketing with 5 years of experience


* Strong knowledge of campaign execution and/or project management


* Digital consumer marketing experience in owned, earned and paid channels, strong executional knowledge of social, paid display, TV/streaming


* Knowledge of database marketing principles, segmentation, testing and results measurement


* Ability to think strategically, but willingness to \"roll up your sleeves\" and manage the details of direct marketing project execution


* High energy, solutions-oriented individual with the ability to work in a fast-paced environment, while managing multiple initiatives simultaneously, working well under pressure with tight deadlines, and prioritization


* Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members


* Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities


* Meticulous attention to detail and a curious mindset


* Creativity and innovation with a focus on constant improvement


* Excellent written and oral communication skills

Preferred qualifications, capabilities and skills:


* 2-5 years of agency/vendor management experience


* Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus


* 4-year coll...