Digital Marketing Manager

Job Title: Digital Marketing Manager

At InVeris, our mission is to protect lives when split-seconds matter by delivering superior training solutions to meet the most demanding challenges in the defense, law enforcement and commercial range industries.

InVeris is the leading provider of weapons training solutions across the globe.

Building off nearly a century of experience, InVeris technology powers live fire and virtual weapons training systems that have been proven to improve speed, accuracy, judgment in the use of force, and overall combat ability while reducing training time, logistics, and cost.

Headquartered in Suwanee, Georgia, InVeris employs nearly 400 people at facilities in the United States, Australia, Canada, Netherlands, Qatar, Singapore, and the United Kingdom.

We invite you to join our team and connect your passion and purpose to our mission.

Our employees are committed, engaged, and excited about making the world a safer place. 

Job Designation:

We are looking for a creative and technically skilled Digital Marketing Manager with a strong emphasis on website design, development, and optimization.

This role will lead the strategy and execution of our digital presence, ensuring our website is not only visually compelling but also optimized for performance, user experience, and conversion.

The ideal candidate will blend marketing expertise with web design and development capabilities to drive brand growth and customer engagement.

Job Specifications:


* Lead website strategy, design, and development to ensure a seamless user experience and alignment with brand identity.


* Manage and maintain the company website, including content updates, layout improvements, and performance monitoring.


* Collaborate with designers and developers to implement new features and ensure mobile responsiveness and accessibility.


* Optimize website for SEO, page speed, and conversion rate using tools like Google Analytics, Search Console, and heatmaps.


* Conduct regular audits to identify and resolve UX/UI issues, broken links, outdated content, and technical errors.


* Develop landing pages and microsites for campaigns, product launches, and promotions.


* Integrate website with CRM, marketing automation, and analytics platforms.


* Monitor and report on website traffic, engagement metrics, and conversion performance.


* Stay current with web design trends, technologies, and best practices.


* Support broader digital marketing efforts including email campaigns, social media, and paid advertising.

 Qualifications:


* 5-7 years of experience in digital marketing with a strong focus on website management.


* Proficiency in CMS platforms (e.g., WordPress, Webflow, Shopify) and basic HTML/CSS.


* Experience with SEO tools (e.g., SEMrush, Ahrefs), Google Analytics, and A/B testing platforms.


* Strong understanding of UX/UI principles and responsive design.


* Familiarity with graphic des...