Marketing Director - Media

Job Description

As the Director, Marketing - Media, you will lead the strategic direction, execution, and performance optimization of all paid media initiatives, including stewardship of the AutoZone Retail Media Network.

You will be responsible for driving measurable business outcomes through omnichannel media strategies that span digital, social, video, audio, and in-store channels.

You will also oversee strategic agency partnerships and works closely with Merchandising to develop integrated campaigns that support priority categories and vendor-funded programs.

Responsibilities



* Lead the direction of our media and advertising roadmap, inclusive of the underlying technology, sales & operational strategy, and forward-thinking strategy to keep the media business on the cutting edge to offering the best solutions


* Lead collaboration with other departments to align business goals and develop marketing strategies that benefit the organization.

Identify opportunities to integrate campaigns throughout Marketing, Merchandising, Communications, Corporate Partnerships, Community Impact and other areas.


* Lead the vision, implementation and measurement of AutoZone Media Network, a vendor-funded ad service, to reach shoppers with targeted messaging using a full suite of digital media channels and to drive incremental sales to AutoZone and our vendor partners.


* Drive key business results through integrated campaigns including digital, social, email, television, radio, outdoor, and other tactics.


* Oversee the planning and purchasing of media.

Serve as the primary point of contact for promotional agreements (paid and trade) with media partners.


* Work closely with the internal and external Digital teams to ensure promotions, products and services are represented on relevant online channels, including paid social, paid search, digital display, mobile and streaming mediums.


* Develop tracking mechanisms for campaigns to help evaluate overall effectiveness, identify strengths and opportunities.


* Cultivate and utilize a keen understanding of our customers and market for effective campaigns.


* Build and maintain relationships with both new and existing partners (including but not limited to: platforms, publishers, agencies, brands) to help generate more new user acquisition


* Proactively explore and source potential partnership opportunities with major media platforms to innovate, build brand awareness and drive acquisition


* Guide strategies and programs with internal and external teams for media and brand campaigns


* Lead deal negotiations, agreements and onboarding of new partners


* Collaborate with cross-functional teams, both locally and internationally, to align on business strategies and develop multi-objective campaigns and programs


* Oversee the day-to-day and operations management of all gift card products programs.


* Drive 3rd party retail (grocery, pharmacy, big box, o...