Director, PECS Marketing & Branding Strategy (Titusville, NJ or Horsham, PA)

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Multi-Family Marketing

Job Category:
People Leader

All Job Posting Locations:
Horsham, Pennsylvania, United States of America, Titusville, New Jersey, United States of America

Job Description:

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements.

Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

Job Description:

An important aspect of patient unmet need includes helping them start and stay on their medicine for the best chance at treatment success.  The Patient Engagement and Customer Solutions (PECS) organization serves patients during their treatment journey with Johnson & Johnson therapies to help overcome challenges to fulfillment, on-boarding, and adherence.

Johnson & Johnson Innovative Medicine’s PECS team is recruiting for a Director, PECS Marketing & Branding Strategy, to be based in Titusville, NJ with flexibility to work in Horsham, PA.

 

Summary:

The Director, PECS Marketing & Branding Strategy will join the Supplier Management & Operations Excellence (SMOx) team within PECS and lead the strategy and end-to-end implementation, adherence, and adoption of compliant J&J withMe messaging in market across all Therapeutic Area (TA) patient support programs (PSP).  The Director will lead a team of 2 direct reports that collectively will guide the development and maintenance of content strategy and message libraries for each TA to leverage best practices and drive consistency and clarity of core program messaging and representation.​  The Director will also ensure the development and maintenance of program materials are effective and compliant from an HCC, Legal, and corporate perspective, while always maintaining a patient and customer experience point of view to ensure ease of readability, understanding, and interaction to achieve the intended purpose of the program and the resource​​.

 

Key Responsibilities:


* Branding Strategy Development: Lead the creation and execution of comprehensive J&J withMe branding strategies for PECS, aimed at enhancing brand awareness and engagement.

Ensure consistent applica...