Marketing Intern - New Markets

POSITION PURPOSE

The Marketing Intern - New Markets will be responsible for promoting BAC’s brand, assisting with marketing plans, product positioning, and development of sales tools and collateral for BAC’s new target market segments.  Additionally, this person will conduct research to understand customer needs and buying habits and to assist in creating strategies to build awareness, preference, and sell BAC’s differential customer value.  

 

PRINCIPAL ACCOUNTABILITIES


* Increase brand awareness, create customer preference for the pursuit of market share growth.


* Gather and quantify market insight, customer needs, and segment trends to understand how to position BAC in new markets to create competitive advantage.


* Gather and analyze information to identify new customers, demand for products and services, and the efficacy of marketing campaigns and strategies to increase customer conversations and generate qualified customer leads.


* Compose, develop, evaluate, and conduct training on marketing activities, strategies, sales tools, and selling collateral globally.


* Collaborates globally with regional sales and marketing teams to gain alignment and execute effectively marketing activities effectively.

 

NATURE AND SCOPE

The Marketing Intern – New Markets will report to the Marketing Manager – New Markets.   As part of the Global Marketing Team, this position will interact with global stakeholders including regional sales, regional marketing, and global business development teams.

Collaboration and respect for varying cultures and markets is essential.  

 

KEY RELATIONSHIPS


* Global Marketing Team


* Regional Marketing Teams


* Business Development Team


* Internal Engineering and Innovation Teams

 

COMMUNICATION AND REASONING ABILITY


* Ability to comprehend, analyze, and interpret complex business documents.


* Demonstrate a sense of urgency in responding effectively to sensitive issues.


* Ability to negotiate effectively with multiple stakeholder groups to take the desired action.

 

TRAVEL:

None expected 

 

KNOWLEDGE & SKILLS


* Working towards a Bachelor’s Degree: Marketing, Business, or related field


* Classwork or other experience with business to business marketing preferred


* Working knowledge of marketing strategies, channels, and branding.  


* Superb collaboration skills.


* Global mindset with strong customer focus


* Market research skills 


* Strong leadership and interpersonal skills


* Excellent oral and written communication skills

 

WORKING CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.  While performing this job, the employee is regularly requi...