Especialista Redes Sociales

Job Description

The position is responsible for planning, implementing and monitoring the social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification of AutoZone´s MX daily ongoing social media communication and engagement efforts with the online community to highlight the AutoZone's key points of differentiation and to provide trustworthy advice to customers.

The role is accountable for posting relevant content to engage with different customer profiles and influence on driving them to stores and website to measure the performance analytics and give continuous feedback and educated recommendations to the Digital Experience Manager.

She/he is reponsible of the community administration and the listening to manage reputation, identify key players and coordinate actions.

The position works with different teams as Creative, Merchandising, Promotions, OPS and the Call Center to ensure the execution and user experience in social media channels.

Responsibilities



* Continuously improve by capturing and analyzing the appropriate social data/metrics, benchmarking, listening, insights and best practices trought social media tools, establishing metrics and reports on a weekly/monthly basis include their recommendations to acting on the information an for communication improvements.


* She/He will monitors comments and mentions, responds in a timely manner according the processes to put customer first and ensure the response rate; alert Digital Experience manager and emergency response commitee issues arise and work with staff to resolve issues.

Also identify and engage with brand advocates and power users who will help in communication dissemination and word of mouth viral marketing.


* Work with Marketing team to build, edit, publish and share branding, promo and tactic content (text, images, video or HTML) that builds meaningful connections and encourages community members to take action and awareness building trough Facebook, Twitter, YouTube, Instagram and other social media channels.


* Optimize the execution of online marketing plans aimed at all digital, SEO/SEM, contact database, email, social media and display advertising campaigns through copywriting, creative & keyword monitoring and optimization.


* Liaises with the designers to assist creative concept and design of promotional, awareness building and visual materials to evangelize AutoZone key attributes to better educate customers via planned and proactive engagement on social channels

Qualifications

Level of Formal Education: A Bachelor's degree (BA, BS) or equivalent.
Area of Study: Business, Advertising, Marketing or Information techology
Years of Experience: Three to five years.
Type of Experience: Experience in community management and strategy of social media.

Good understanding of digital KPIs.
Special Certifications or Technical Skills: Good creative, excellent verbal and written communicat...