Senior Channel Marketing – Industrial Automation & Digital Energy

The Channel Marketing Senior Specialist plays a pivotal role in accelerating growth and market share for the Industrial Automation (IA) & Digital Energy (DE) divisions by developing and executing channel strategies that empower and engage key partners-System Integrators, EcoXperts, OEMs, Distributors, and Tier 2 partners such as Panel Builders, and Dealers.

This role is instrumental in building a loyal, self-sustaining ecosystem that delivers differentiated value through Schneider Electric's solutions.

Key Responsibilities


* Channel Strategy & Transformation



* Drive channel transformation initiatives to optimize partner mix, coverage, and engagement models, ensuring alignment with Anual Marketing Sales Plan (AMSP) priorities.


* Conduct TAM/SAM/PAM analysis to identify growth opportunities across targeted channels.


* Conduct environmental scans (e.g., SWOT, competitive analysis) to inform go-to-market plans.


* Define and evolve channel personas, integrating digital tools, training, and incentive programs to enhance partner experience and loyalty.



* Partner Profiling & Ecosystem Development



* Identify and prioritize high-potential partners using profiling tools and opportunity-fit models.


* Expand the partner ecosystem by onboarding and nurturing System Integrators, OEMs, and Tier 2 Panel Builders aligned with strategic verticals (e.g., buildings, infrastructure, manufacturing).


* Drive cross-segment synergies and upsell/cross-sell opportunities across IA and DE portfolios.



* Program Design & Execution



* Design and implement channel programs that enhance partner engagement, loyalty, and performance.


* Define commercial policies (rebates, MDF) and evolve channel personas through structured benefits such as training, mySchneider rewards, and digital enablement.


* Lead the deployment of scalable marketing campaigns, co-branded initiatives, and digital tools to support partner-led demand generation.



* Performance Monitoring & ROI



* Track and analyze channel performance using KPIs and dashboards to ensure program effectiveness and partner contribution to sales.


* Continuously refine strategies based on data insights and market feedback.



* Enablement & Experience



* Deliver best-in-class partner experiences through tailored enablement journeys, including online learning, instructor-led sessions, and job aids.


* Collaborate with internal stakeholders (Sales, Offer Marketing, Pricing, Commercial Excellence) to ensure alignment and execution excellence.



* Tertiary degree in electrical engineering, sales or marketing


* Min 8 years experience in channel marketing


* Understanding of the channel, the technology ecosystem, and working knowledge of the fundamentals of technology.


* Proactive and contributing to the team with new initiatives to accelerate revenue


* Background in engineering (Electrical and Automation) would be advant...