Marketing Automation Manager

Who We Are Looking For

Crisis24 is seeking a data-driven and detail-oriented Marketing Automation Manager to support the execution, optimization, and measurement of our marketing automation programs, email marketing initiatives, and marketing technology stack.

This role bridges the gap between marketing execution and backend systems combining technical expertise in marketing automation platforms with a strong foundation in email campaign management and marketing operations best practices.

You will play a key hands-on, critical role in campaign setup, driving scalable email marketing programs, maintaining data integrity across systems and ensuring flawless campaign execution to drive funnel conversions to support business revenue.

This position will be located in the Annapolis, MD office on a hybrid basis.

What You Will Work On



* Marketing Automation and Operations: Assist with scaling marketing initiatives across marketing tech platforms and optimizing marketing systems, data and reporting.


* Email Campaign Management: Manage email build, optimization and execution, ensuring accuracy and brand alignment.


* Cross-Functional Collaboration: Work closely with digital, product, content, sales, account management and business application teams to ensure marketing programs run smoothly, reach the right audiences, and deliver measurable results.

Responsibilities:



* Build, collaborate with stakeholders, and execute targeted email and nurture campaigns, newsletters, event invites to drive engagement and conversions


* Manage email lists, segmentation, testing, and email performance tracking


* Optimize email deliverability, open/click rates, and compliance with privacy laws


* Build and manage marketing workflows and trigger campaigns within our marketing automation platform, and/or across marketing technology stack


* Assist with lead scoring, segmentation, and lifecycle tracking


* Assist with ensuring accurate lead routing and integration with CRM systems


* Help maintain campaign tracking and UTM frameworks


* Assist with marketing attribution and campaign performance reporting


* Support marketing data cleanup, uploads, and process documentation


* Other duties as assigned

What You Will Bring



* Bachelor's degree in Marketing, Communications, Journalism, or a related field or equivalent experience.


* 4+ years of experience in B2B marketing, with 2+ years in a marketing automation and operations-focused role.


* Strong marketing automation and email marketing skills with attention to detail and deadlines.


* Proven expertise in platforms like Marketo, HubSpot, or Pardot, and CRM systems like Salesforce.


* Deep knowledge of email best practices, personalization strategies, and data compliance standards.


* Familiarity with leveraging AI within marketing, MQL/SQL lifecycle, and lead management frameworks.


* Experience working in cross-functional environments...