Product Director, HCP Marketing, IMAAVY

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Advertising & Promotions

Job Category:
Professional

All Job Posting Locations:
Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson, is recruiting for a Product Director of HCP Marketing on the IMAAVY brand marketing team located in Horsham, PA.

About Immunology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements.

Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Immunology team leads in the development of transformational medicines for immunological disorders and illnesses.

You can influence where medicine is going by restoring health to millions of people living with immune diseases. 

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

IMAAVY is a strategically important and exciting asset for the J&J Immunology portfolio, with multiple potential autoantibody indications.

IMAAVY recently launched its first indication in Myasthenia Gravis (MG) and there is potential for a second launch next year within a new therapeutic area.

The Product Director of HCP marketing will lead the creation of critical HCP strategies and tactics for MG as well as any future indications.

Key Responsibilities:


* Develop and lead HCP focused marketing strategies and tactics based on market insights such as tactical plans, creative/message development, core sales pieces and agency management.


* Partner closely with field facing teams and analytics partners to develop insights, inform marketing materials and ensure impactful rollout.


* Lead key marketing and sales planning meetings such as Fast Start Meetings/POA and internal launch coordination meetings by providing strategy input and leading tactical execution.


* Develop robust HCP digital strategies and tactics such as leading the development of the HCP media strategy and associated deliverables and all HCP non-personal tactics


* Oversee the development of major HCP congresses as needed including leading congress strategy for the brand, overseeing booth development and congress sponsorships


* Collaborate closely and support cross-functional business partners like Medical, Marketing, Analytics, Digital and Regulatory...