Public Site Acquisition Strategy Associate

Become an integral part of the Wealth Management Digital Marketing team, focusing on public site new client acquisition strategy across chase.com and jpmorgan.com.

This role is responsible for developing and executing strategies to acquire new Wealth Management clients and deepen relationships with existing non-Wealth clients from multiple lines of business.

The ideal candidate will possess a robust background in digital marketing, showcasing innovation in crafting new digital marketing strategies and tactics.

As an Associate within Wealth Management, you will collaborate with product, analytics, design, research, and experimentation teams to optimize user journeys, improve site navigability, and enhance the discoverability of products and features.

While you are not directly responsible for SEO, you should be knowledgeable about SEO best practices to ensure alignment with broader digital strategies.

Job responsibilities


* Own, develop, and manage data-driven acquisition strategies for chase.com and jpmorgan.com, including landing pages, navigation, and lead generation.


* Partner with analytics, design, research, and product teams to identify growth opportunities and measure the impact of acquisition initiatives.


* Collaborate on cross line of business (XLOB) digital strategies to deepen engagement and acquisition across business banking, consumer banking, and other areas.


* Support campaign acquisition efforts by partnering with marketing and product teams to improve ongoing campaigns.


* Align overarching strategy with go-to-market plans for new and innovative business initiatives


* Analyze and map user journeys to identify friction points and opportunities for improvement, leveraging on- and off-platform research and testing.


* Enhance site navigability and the discoverability of products and features to drive acquisition and engagement.


* Collaborate with the Marketing Experimentation Lead to design, execute, and analyze experiments aimed at improving acquisition and user experience.


* Stay informed on digital marketing trends, user experience best practices, and SEO fundamentals to ensure strategies remain current and effective.


* Work closely with marketing, product, analytics, and design teams to align on goals and deliver seamless digital experiences.


* Communicate findings, recommendations, and results to stakeholders across the organization, utilizing strong executive communication and presentation skills.

Required qualifications, capabilities and skills


* Bachelor's degree in Marketing, Business, Analytics, or a related field.


* 4+ years of professional marketing experience


* Experience in managing the creative process from strategy to brief to final assets while maintaining a broad learning agenda


* Experience in digital marketing, acquisition strategy, or user experience optimization.


* Strong analytical skills and proficiency in data analysis tools ...