Marketing Coordinator

BASIC PURPOSE

The goal of PSTA marketing is to raise awareness that can improve ridership and community sentiment.

The Marketing Coordinator is responsible for detail-oriented work to execute the plans and strategies.

Keeping the gears turning in the communications and marketing team, the Marketing Coordinator will handle the important administrative tasks that support PSTA’s communications, marketing, and customer experience.

Day-to-day, they will be responsible for purchasing, inventory management, reporting, budget management, cross-departmental communication, event coordination, and task and project management.

They act as the intermediary between creative and account teams, as well as communicating with internal project stakeholders and external vendors.

ESSENTIAL FUNCTIONS

·         Coordinate with PSTA’s internal client accounts and community stakeholders in order to execute tasks as set in marketing and communication plans.  

·         Project manage campaign deliverables, objectives, and timelines communicated to the marketing department while providing instructions for promotion or use. 

·         Manage project purchases from quote requests and requisitions to the delivery of purchased items and the organization of all purchases.

·         Coordinate and support special events; provide consultations; work with vendors; perform purchasing and cost analyses.

·         Work closely with PSTA’s Procurement and Accounting teams to purchase marketing department supplies such as printed schedules, brochures, promo items, and more in line with established policies for purchasing and accounting.

·         Manage vendors and suppliers, including trafficking print-ready artwork, proofs, packing slips, and invoices to ensure timely delivery of materials.

·         Collect and analyze data to monitor the success of campaigns and events and prepare marketing activity reports for management and internal clients. 

·      Support the marketing manager in evaluating and establishing the marketing plan and strategy by managing budget reports, creating and assigning tasks in project management tools, scheduling meetings, and updating calendars.

·       Conduct research as assigned to support initiatives, including transit market information and analysis to understand the competitive landscape in which campaigns will be conducted, identify potential cost savings on orders of supplies and promo items, and improve internal efficiencies.

·         Coordinate travel, meetings, and events for managers and department director.

·         Create and maintain organized calendaring and documentation of projects including marketing plans, meeting agendas, meeting notes, work assignments, debriefs, etc. 

·    Review designs and artwork for accuracy, adherence to project needs, brand guidelines, and any vendor specifications for print requireme...