Fixed Operations - Demand and Telematics Manager

ABOUT SUBARU

Love.

It's what makes Subaru, Subaru®.

As a leading auto brand in the US, we strive to be More Than a Car Company®.

Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow.

That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability.

With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product.

We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table.

Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

CORE RESPONSIBILITIES


* Demand Generation & Program Development
+ Develop and manage service lead programs (Maintenance, Connected Service, Recall, Tow, Parts, Phone) to create actionable demand for retailers.
+ Designs, executes, and refines pilot programs for lead generating initiatives with Field Teams; (Zone Retailer Aftersales Managers and Regional Parts/Service Managers) to validate lead quality, data accuracy, integrates findings and feedback to optimize strategies and ensure seamless transition to national launch.
+ Build customer-facing strategies using connected vehicle and MySubaru data to prompt service visits and strengthen loyalty.


* Training, Field & Retailer Enablement
+ Equip field teams and retailers with processes, tools, and best practices that convert connected data into service appointments and revenue.

• Deliver trainings, retailer visits, and presentations at national/regional conferences to promote adoption.
+ Serve as subject matter expert for Fixed Operations service lead handling processes and connected tools.


* Data, Reporting & Insights
+ Define KPIs and reporting for executive management and field teams to measure lead conversion, service retention, and incremental revenue from connected customers.
+ Partner with IT and vendors to analyze service trends and provide insights that drive proactive customer outreach.
+ Translate connected vehicle and CRM data into field teams/retailer-facing reports that highlight opportunities to capture additional service demand.


* Technology & Platforms
+ Serve as primary stakeholder for Parts & Service content in MySubaru, ensuring data accuracy and customer engagement.
+ Assist with updates to factory maintenance schedules across communication platforms.
+ Support ServiceView enhancements and train retailers on how to use data ...