Director, Technology Marketing

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Technology Product & Platform Management

Job Sub Function:
Multi-Family Technology Product & Platform Management

Job Category:
Professional

All Job Posting Locations:
Alabama (Any City), Alabama (Any City), Arizona (Any City), California (Any City), Colorado (Any City), Connecticut (Any City), Delaware (Any City), Florida (Any City), Georgia (Any City), Hawaii (Any City), Idaho (Any City), Illinois (Any City), Indiana (Any City), Iowa (Any City), Kansas (Any City), Kentucky (Any City), Louisiana (Any City), Maine (Any City), Maryland (Any City), Massachusetts (Any City), Michigan (Any City), Minnesota (Any City), Montana (Any City), Nebraska (Any City), Nevada (Any City) {+ 23 more}

Job Description:

The Director, Technology – Marketing will serve as the global technology leader responsible for defining and executing the marketing technology strategy within Project Butterfly—Johnson & Johnson MedTech’s global commercial transformation initiative.

The preferred location is Raritan, NJ.

Remote candidates in the US will be considered on a case by case basis and if approved by the company.

This leader will build and optimize the data-driven marketing ecosystem that powers how MedTech attracts, engages, and converts customers across both B2B and B2C channels.

The role will oversee the delivery and integration of marketing capabilities such as lead management, consent management, campaign orchestration, segmentation, targeting, e-commerce enablement, and AI-driven analytics—ensuring global alignment while enabling regional flexibility.

The Director will partner closely with the Sales, Data & Analytics, and Architecture technology domains to establish a closed-loop, insights-driven marketing model that enhances lead quality, campaign performance, and customer experience across the MedTech enterprise.

 

Key Responsibilities

Strategic Leadership & Vision

 


* Define the technology vision and roadmap for Marketing aligned to Butterfly’s 80/20 harmonization model.


* Serve as the strategic technology partner to Global and Regional Marketing leaders, shaping how MedTech engages customers across digital, in-person, and post-event channels.


* Partner with Sales and Commercial Excellence to enable lead scoring, prioritization, and conversion tracking, ensuring alignment between marketing efforts and pipeline outcomes.


* Drive technology strategies that support B2B and B2C com...