Sr. Director, Marketing

Looking for a chance to make a meaningful difference in the oncology space? Taiho Oncology is on a mission: to improve the lives of patients with cancer, their families, and caregivers.

Our “People first” approach means we also highly value our employees, who work relentlessly to help execute our mission.

Taiho’s success is founded on ensuring we always act with accountability, collaboration, and trust.

By following these guiding principles, we earn and maintain the confidence of patients, the global healthcare community, collaborators and partners, and each other.

Together, we are working on cutting-edge science and growing our portfolio and pipeline across a range of tumor types to address the ongoing and evolving needs of patients.

Advanced technology, a world-class clinical development organization, and state-of-the-art facilities: these and other resources empower us to innovate and touch the lives of more and more patients.

It’s our work, our passion, and our legacy.

We invite you to join us.

Hybrid

Position Summary:


* The Sr.

Director, Marketing will be responsible for brand strategy development and execution and the successful launch (new indication, LCM) of US oncology product(s).

Will design and execute annual, short-term and long-term marketing plans, market analysis, and provide support in achieving sales and profit objectives. 

Performance Objectives:


* Update product strategic brand platform, core messages for healthcare providers and patients and devise full tactical plan to support the new launches in assigned product portfolio(s)


* Works directly with the sales management team, commercial team and the senior leadership team to build the strategic marketing agenda.


* Works closely with Global Marketing Japan and US to develop life cycle planning.


* Work with Global commercial partner in EU to ensure strategic alignment and tactical integrity of the product initiatives.


* Responsible for the development and management of annual sales and expense requirements, product positioning and pricing strategy and budgets.


* Work with sales management, sales training and market research to maximize utilization of resources to achieve brand objectives and align key projects with brand imperatives.


* Responsible for a direct report(s).


* Ensure overall alignment between assigned product(s) team and other commercialized


* marketing teams.

Develop and coordinate systems needed for marketing planning to function in an efficient and effective manner.


* Monitors and analyzes competitive products and marketing activities to defend market position and effectively pre-position future competition.


* Develops and maintains a customer focus including effective working relationships with key physicians, other staff groups, academic and community KOLs.


* Understands and promotes the importance of and adheres to Health Care Compliance.

Education/Certification Requirements:
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