Marketing & Admissions Director - SNF

Job Summary

Responsible for managing the Admissions Department of the skilled nursing center to meet occupancy and revenue requirements.

Partners with community's, Skilled Nursing Facility (SNF) management, and external business development to execute sales and community business plans to achieve community goals.

Associate in this role must have two (2) full-time associates reporting up to them.

Essential Functions
1.

Facilities triage of new inquiries and referrals to expedite admissions and pre-admissions conversions.
2.

Coordinates pre-admission and admission process with interdisciplinary team in accordance with established policies and procedures.
3.

Maintains awareness and management of bed status/availability at all times.

Ensures room readiness.
4.

Responds quickly and effectively to referral requests.

Acts as a liaison between the referral sources, Brookdale, and the community.
5.

Communicates overview of upcoming admission to interdisciplinary team to ensure equipment needs, clinical snapshot, doctors, diagnosis, anticipated LOS, post-skilled disposition and special needs are met.

Ensures appropriate supplies and marketing materials are available, ordered as needed, and within the department budget.
6.

Conducts tours for prospective patients and/or family members.

Sells community benefits, answers questions, and obtains information about patient through discovery to offer solutions.
7.

Maintains budgeted occupancy and quality mix for skilled nursing communities.
8.

Maintains sales records, such as, referral/admission logs, electronic sales system, trends and conversion ratios.
9.

Provides reporting and forecasting to Healthcare Administrator, Executive Director, Regional Sales, Operations Teams and Business Development Teams, as requested.
10.

Represents the rehab/SNF in appropriate community, market or strategic sales meetings.

This job description represents an overview of the responsibilities for the above referenced position.

It is not intended to represent a comprehensive list of responsibilities.

An associate should perform all duties as assigned by his/her supervisor.

Education and Experience
Bachelor's Degree in Sales, Marketing, Business Administration or other related field required.

Minimum
five years experience professional experience in sales and marketing, including at least two years in a supervisory capacity required.

Strong sales ability essential.

Healthcare experience desirable; or equivalent combination of education and experience.

Certifications, Licenses, and Other Special Requirements
None

Management/Decision Making
Uses limited independent judgment to make decisions based on precedents and established guidelines.

Solves problems using standard procedures and precedents.

Knows when to refer issues to supervisor and when to handle them personally.

Knowledge and Skills
Has a working knowledge of a skill or discipline that requires basic analytical ability.

Has an over...