Car Line Planning Specialist

Position Summary

The Carline Planning Specialist reports to the Carline Planning Manager and works alongside the Product Management team including liaisons.

The position has three primary purposes:


* Generate insightful and useful research and forecasting proposals for current and future products, model lineups, vehicle equipment, technology, pricing, and profitability.


* Generate accurate vehicle equipment/features and specifications for current and upcoming vehicles through database.

Share data with appropriate internal teams to ensure consistency and timeliness.


* Be a key communication conduit between Product Management and relevant Subaru of America (SOA) departments to effectively communicate relevant and accurate product information at the right time.

Major Responsibilities

Research and Forecasting 60%


* With guidance from Carline Planning Managers, formulates new product ideas and proposals based on market research, target customer data, quantitative and qualitative surveys, and product portfolio roadmaps.


* Employs consumer-based user-experience research techniques and human-centered design methodology to solve for business needs and meet product objectives using industry data from multiple internal and external resources efficiently and effectively.


* Delivers compelling insights, stories, and visualizations to help drive evidence-based product and design decisions which address identified end-user complaints about the vehicle.


* Evaluates pricing proposals for assigned vehicle carlines via competitive analysis, equipment content valuation, and predictive modeling.

Provides recommendations on pricing to Carline Planning Managers and works with Product Planning and Pricing team to present practical pricing proposals.


* Forecasts product trends from the automotive industry and trends in consumer electronics, technology, fashion industry, and color industry.


* Helps develop target user profiles, and creative storytelling tools to design vehicles to best suit user needs.


* Collaborates with various departments to communicate relevant product information at the proper time and gather information needed for the product proposals to Subaru of America (SOA) Executive team and Subaru Corporation (SBR).

Specification Implementation 30%


* Utilizes current model year equipment specifications to create specification assets which are then made available to internal SOA departments.


* Supports multiple SOA departments to ensure all product materials and assets are accurate, with the support of Carline Planning Manager and SBR Liaisons.

Serves as liaison between Product Management and the inquiring department to answer product-related questions.

Proofreads documents developed by Carline Planning Manager.

Data Integration 10%


* Authors and maintains database, which serves as an internal information hub for storing and accessing product information.
+ Ensures that all veh...