Brand Building Manager/Sr. Manager - Brawny

Your Job

Brawny® is an iconic brand making a GIANT comeback.

With the launch of Brawny 3-Ply, we're redefining the category and creating bold, culture-shaping moments-from the launch of our Summon the Strongest campaign to partnerships with the Rachael Kirkconnell.

Now we need a (Sr.) / Brand Building Manager to help lead brand equity-building initiatives and take the Brawny brand momentum to the next level.

What You Will Do


* Build bold brand equity strategies and execute them with excellence-across campaigns, partnerships, packaging, and new product launches.


* Lead omnichannel activations from concept to shelf: social, influencer, digital commerce, in-store, and everything in between.


* Bring retailer campaigns to life in partnership with sales and shopper marketing-tailoring ideas to major retailers like Walmart, Target, Kroger, Amazon, and beyond.


* Experiment, test, and learn using analytics and consumer insights to constantly improve and push the brand forward.


* Manage agencies like a pro, from briefs to SOWs, ensuring our partners deliver breakthrough creative while optimizing non-working spend.


* Be hands-on.

This is a roll-up-your-sleeves role-not just guiding, but doing.

Other areas of influence and capability:


* Be a principled entrepreneur, leveraging economic and critical thinking


* Be contribution motivated, a strong collaborator with a sense or urgency


* Demonstrate intellectual curiosity, driven by projects that aren't easy or obvious but drive business results

Who You Are (Basic Qualifications)


* Bachelor's Degree or higher


* Background & understanding of CPG or retail industries


* Experience driving successful brand campaigns


* 3-5 years of experience in brand management or marketing experience within consumer-driven industry

What Will Put You Ahead


* MBA


* A strong entrepreneurial spirit

At Koch companies, we are entrepreneurs.

This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions.

Any compensation range provided for a role is an estimate determined by available market data.

The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location.

If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds.

We are Military Ready and Second Chance employers.

Learn more about our hiring philosophy here .

Who We Are

At Koch, employees are empowered to do what they do best to make life better.

Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives.

We...