E-commercial Program Manager

Job Description

\n\n\nIn this dynamic role, you'll drive the planning, optimization, and execution of innovative content strategies that captivate customers, enhance engagement, and support business objectives.

Collaborate with cross-functional teams to deliver data-driven content that maximizes conversions while mentoring a talented team of content specialists.

With a focus on performance analytics, A/B testing, and industry trends, you'll ensure content remains impactful, optimized, and ahead of the curve.

This is your opportunity to create a lasting impact and position AutoZone as a leader in the competitive digital landscape!

Responsibilities

Strategic Content Leadership



* Develop and lead content strategy for AutoZone's digital platforms (AutoZone.com and Mobile App), ensuring alignment with brand identity, business goals, merchandising, and customer needs to maximize conversions.


* Collaborate with cross-functional teams-Merchandising, Marketing, Product, and UX/UI-to ensure content aligns with team and organizational objectives.


* Create and execute data-driven content plans to enhance the customer experience and improve key performance metrics.

Content Development & Management



* Oversee the creation of impactful digital content that drives traffic and conversions across all platforms.


* Establish and enforce guidelines to ensure consistency and high-quality standards across digital touchpoints.


* Manage timelines and deadlines for content initiatives, maintaining organized planning and scheduling for both monthly and ad hoc releases.

Performance Optimization



* Leverage analytics tools to evaluate content performance, identify trends, and implement optimized strategies.


* Conduct regular A/B testing and usability studies to refine content and elevate user engagement.


* Collaborate with SEO and SEM teams to ensure content is optimized for search discoverability and performance.

Team Leadership & Development



* Lead and mentor a team of content specialists, fostering a culture of creativity, innovation, and sales-driven focus.


* Communicate effectively with leadership by presenting strategic initiatives and performance results.

Innovation & Industry Awareness



* Stay informed about digital trends, emerging technologies, and best practices to position AutoZone as a leader in digital engagement.


* Advocate for and implement innovative solutions to enhance the customer experience and set the brand apart in a competitive landscape.

Qualifications

What We're Looking For:



* Bachelor's degree in business, Marketing or similar field or equivalent years of experience


* 7-10 years of experience in marketing and project management


* Experience or understanding of digital touchpoints (online, mobile, display advertising, SEO, paid search, email)


* Experience leveraging analytics and tracking key performance metrics to guide strategies


* Assist in pr...