Website Digital Strategy Director

Description & Requirements

Website Digital Strategy Director - Position Summary

Maximus is seeking an experienced and detail-oriented Website Digital Strategy Director to own the strategy, execution, and optimization of our digital presence.

This is a hybrid role requiring both strategic leadership and hands-on management of our web platform.

The Director will define the vision for our digital ecosystem with input from the marketing business leaders, manage day-to-day operations in Adobe Experience Manager (AEM), and ensure our web content delivers a seamless, accessible, and engaging experience.

Success in this role depends on the ability to balance digital strategy with execution while working collaboratively across teams to deliver business impact.

Key Responsibilities:

Strategic Leadership

Define and execute the digital strategy for Maximus' web presence in alignment with organizational goals

Develop governance and standards for content, design, and user experience across digital platforms.

Evaluate emerging tools, systems, and trends to recommend improvements and innovations.

Partner with marketing, IT, and business stakeholders to align website initiatives with enterprise priorities.

Hands-On Strategic Execution

Manage, update, and optimize website content in Adobe Experience Manager (AEM).

Create and maintain layouts that prioritize clarity, usability, and accessibility.

Translate complex or technical information into clear, engaging web content.

Apply on-page SEO best practices (metadata, headers, internal linking, keyword optimization).

Monitor performance with analytics tools (Google Analytics/GA4, SEMrush, Google Search Console) and provide actionable insights.

Troubleshoot content and system issues, collaborating with IT and design teams on fixes and enhancements.

Collaborate with marketing segment leads to ensure timely implementation of site updates.

User Experience, Compliance & Collaboration

Conduct ongoing audits to improve navigation, information architecture, and user journeys.

Ensure compliance with Section 508/WCAG accessibility standards.

Advocate for a user-first approach in all digital initiatives.

Provide forward thinking approach to digital innovation.

Build strong partnerships across marketing, IT, design, product, and business units to deliver cohesive digital solutions.

Act as a bridge between technical and non-technical teams, ensuring alignment and shared ownership of outcomes.



*The preferred location includes DC or McLean, VA area; otherwise, travel is required based on the business needs

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Essential Duties and Responsibilities:
- Website Strategy & Governance: Establish and follow web governance policies and practices to ensure the website can support the organization's near- and long-term growth strategies.

In addition to the overall structure and feel of the website, governance includes requirements like ADA/Section 508 accessibility.

Maintain platform consistency across visual desig...