Director of Catering

About Us

Located on the iconic Sunset Strip, The Sun Rose West Hollywood is a newly rebranded, independent, award-winning hotel and a proud member of Preferred Hotels & Resorts.

The property features 149 guest rooms and suites, a signature rooftop poolside restaurant by Wolfgang Puck, a full-service spa, and an intimate live music venue.

Set on the former House of Blues site, The Sun Rose is writing its next great chapter with a guest experience rooted in design, cultural expression, and a strong sense of place.

Delivering an experience that's magnetic, quietly bold, and unmistakably West Hollywood.

Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information.

You may be the perfect candidate for this or for other roles within our organization!

We value U.S.

military experience and invite all qualified military candidates to apply.

Overview

Job Profile Summary
Provide strategic leadership for the Catering Sales team to drive revenue, maximize profitability, and deliver exceptional client experience.

Responsible for developing and executing sales strategies, building strong client relationships, and ensuring catering events meet hotel standards and financial goals.

Essential Duties and Responsibilities


* Lead, mentor, and manage the Catering Sales team, including recruiting, training, coaching, and performance management.


* Develop and implement strategies to achieve or exceed catering revenue goals, with a strong focus on forecasting, budgeting, and optimizing catering mix.


* Maximize profitability through effective yield management, evaluation of business opportunities, and optimization of catering mix and room rental contributions.


* Build and maintain strong client relationships, ensuring repeat and referral business by consistently delivering exceptional service and experiences.


* Partner with culinary and operations teams to create innovative, customized menus and event solutions that meet client needs while maximizing revenue.


* Oversee contracted services to ensure proper contribution to profits.


* Monitor catering sales performance, coach team members toward success, and maintain ongoing training programs.


* Collaborate with Marketing to develop targeted strategies for catering business generation.


* Identify and analyze market trends, competitive offerings, and client feedback to adjust strategies and maintain a competitive edge.


* Represent the hotel in industry organizations, community/civic activities, trade shows, and client events to build brand presence and generate leads.


* Ensure consistent use of hotel sales system to track activity, maintain accountability.


* Active participation in professional and industry organizations.
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