Product Strategy Senior Advisor

Job Description:

This is a management position where the candidate should have documented development experience in communication systems that involve Customer Data Platform (CDP) and Content Management System (CMS) technologies.

This person will have an extensive background in managing a team focused on developing emails, SMS, and Push communications, pushing content live using the known SaaS technologies, as well as significant time working with engineers, designers, writers and HTML coders to implement said technologies.

In this role, the individual works across multiple teams, and it is essential for this person to work collaboratively.

Excellent communication and leadership skills are a must.

Ideal candidate will be a hands-on, results-oriented, team player with the ability to collaborate cross-functionally and perform well in a fast-paced environment on multiple challenging projects at a time.

Previous experience with a CDP platform and agile IT methodology is required.

Key Responsibilities will include:


* Manage a team of up to 5 developers working in the RedPoint CDP environment.


* Develop and design emails with technologies like XSL, XSLT, XML, CSS, DHTML, JSON, core Java Freemarker and/or software tools like Litmus, Email on Acid, and XML Spy.

Some database knowledge.


* Support maintenance and management of campaign & transactional based email templates, including optimization of existing programs through testing.


* Support technology enhancements for new and existing communication programs.

Includes close collaboration with product and campaign teams to map data driving dynamic and personalized content.


* QA and test emails across different browsers, devices and desktop clients


* Work with IT and architecture teams to stand up and implement the necessary tools for comms management.


* Participate in IT intake and Agile process to manage portfolio of projects and prioritize appropriately.


* Manage prioritization calendar for owned projects and adjust accordingly based on Enterprise goals and objectives.


* Oversee A/B testing of email creative, subject lines, date/time, list segments, etc.

and communicate recommendations effectively.


* Participate in daily, weekly team and Agile meetings as needed.

Provide status updates to cross functional teams and management.

What skills will make you successful?


* Experience working in and managing a team working in a CDP, RedPoint RPI experience a big plus


* Knowledge of SaaS email platforms such as Salesforce, Epsilon, Cheetah Digital Marketing Suite is a plus.


* A solid understanding of email platform functionality, data integrations/APIs, CAN-SPAM and CASL compliance, email metrics, email deliverability, and email best practices; knowledge of major email service providers, web analytics tools and content management solutions, such as Drupal and Alfresco.


* Ability to manage multiple direct reports and projects simultaneou...