Demand Generation Manager

OTAVA® is seeking a passionate Demand Generation Manager to lead its customer acquisition strategy.

This position is responsible for a variety of tasks focused on lead generation, content development, and awareness to drive new business with prospects seeking multi-cloud infrastructure, business resiliency and technology intelligence and insight solutions.   This role will focus on generating and cultivating quality end-user, target account, and partner leads for sales, and executing the strategy and tactics needed to achieve the company’s revenue goals.  
 
This position serves as the liaison with our vendors to obtain Marketing Development Funds (MDF) to support lead gen activities. 
 
This position supports Otava’s sales efforts by assisting in the development and management of marketing campaigns; conceptualizing and writing of lead gen content; analyzing the effectiveness of marketing activities; preparing reports and helping maintain our lead database.  
 

Responsibilities 


* Create overall acquisition strategies for new customers and growth of existing customers.  


* Execute our demand and lead generation efforts, including the overall strategy, producing new and nurtured lead generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plans  


* Align closely with sales and channel to execute effective campaigns that generate quality end-user, partner, and account-based leads  


* Nurture key aspects of the marketing funnel to ensure proper conversions of MQLs and SQLs that ultimately result in new revenue  


* Develop, execute and manage all demand and lead generating campaign strategies that leverage the full scope of marketing programs, including online, webinar, content syndication, trade show and events, email nurturing programs, advertising, in conjunction with cross-functional teams.  


* Leverage vendor relationships and Marketing Development Funds (MDF) to maximize lead generation tactics.  


* Manage lead flow from capture through to closed/won, using HubSpot and Salesforce.com as the current tech stack.

This includes landing page strategy, qualification, nurture, scoring, and handoff to the sales team.  


* Identify new opportunities to implement and run campaigns.  


* Work with BDRs to generate and qualify leads and nurture them.  


* Analyze campaign performance, report, recommend and iterate on campaigns to drive increased ROI and ensure proper attribution.  


* Design and implement methodical testing strategies that will provide the team with learnings around different creatives, targeting, tactics, and channels  


* Ensure we are hitting our acquisition and growth numbers month over month.  


* Assist with content creation for website, email, social media, paid, and other mediums.  


* Other activities as needed under the direction of the Sr.  Direct...