Assistant Store Manager

Key Responsibilities

1.

Store Leadership & Operations


* Support the Store Manager in overall store management including sales, customer service, operations, product, and team performance.


* Ensure daily operations are executed according to brand standards: stock management, security, grooming, CRM, after-sales service, and store maintenance.


* Lead by example on the sales floor to ensure smooth day-to-day operations and support team members as needed.


* Act as Store-In-Charge when the Store Manager is absent.

2.

Sales Performance & Customer Service


* Drive individual and team sales performance to achieve or exceed targets.


* Coach and motivate the sales team to deliver an exceptional, personalized customer experience.


* Lead and implement initiatives to grow and retain a strong client base, including developing VIP clients and acquiring new customers.


* Support and encourage clienteling initiatives and CRM activities across the team.


* Stay informed of market trends and provide relevant insights and buying feedback to the Store Manager.


* Monitor product sell-through to optimize inventory performance and seasonal sell-out (as per FIFO)

3.

People Development & Team Management


* Supervise, coach, and mentor sales staff through regular performance feedback, goal setting, and on-the-job development.


* Conduct regular floor observations, coaching sessions, and morning briefings.


* Foster a strong team spirit based on trust, mutual respect, discipline, and brand values.


* Ensure the team receives regular training in customer service, product knowledge, and selling techniques.


* Assist in organizing team activities and maintaining team morale, create a positive work environment.


* Handle basic disciplinary issues and escalate to the Store Manager or HR when necessary.

Requirements & Competencies:


* Minimum 3-5 years of relevant management experience in luxury retail, fashion, or similar customer-facing industry.


* Fluent in English.


* Passionate about fashion, craftsmanship, and luxury service.


* Strong leadership, interpersonal, and communication skills.


* High level of professionalism, integrity, and discretion.


* Proficient in Microsoft Office.


* Flexibility to work retail hours, including weekends and public holidays.