Job Description Marketing Manager - Dairy Animal Nutrition

Job Description Marketing Manager - Dairy Animal Nutrition

Marketing Manager - Dairy Animal Nutrition

Land O'Lakes Inc.

is a $14 billion dairy and agricultural cooperative in the U.S.

Fortune 200.

There are three divisions within Land O'Lakes, Inc.: Dairy Foods ($5 Billion), Winfield Crop Inputs ($5 Billion) and Purina Animal Nutrition ($4 Billion).

Position: We are seeking a passionate and experienced professional in theDairy Animal Nutrition Industryto lead strategic growth initiatives for theDairy feed portfolio, includingmilk replacer, young animal, and adult cowsegments.

This role owns theP&L and marketing strategy, including budget planning, product assortment and innovation, channel placement/strategy, pricing, and promotions.

As across-functional team leader, you will collaborate withR&D, Sales, Central Marketing, Additive Marketing, Supply Chain, and Income Optimizationto drive innovation and execute business plans.

A strong emphasis onmilk replacer and young animal growthis critical to success.

The ideal candidate will also engage with keyindustry leaders and suppliersto advance strategic objectives.

Job Scope:


* Responsible for developing and executing the Annual and Long-Range Business Plans; including Objectives, Goals, Strategies, Action Plans, Innovation Pipeline and Measurement (Key Performance Indicators)


* Sets and leads marketing strategy; Product, Price, Placement & Promotion decisions, as well as fit with company capabilities, competitive Environment, and delivering on consumer/customer needs


* Has P&L responsibility and is accountable for activities including (but not limited to) product improvements, SKU rationalization, market research (in conjunction with Corporate Insights team), innovation pipeline


* Develops channel strategies based on consumer/customer needs to drive go-to-market strategies


* Manages marketing and trade budget.

Anticipates business performance trends and makes adjustments necessary to achieve plan.


* Develops the tools, programs, trade and pricing strategies and promotions to support product initiatives


* Leads cross-functional teams (Sales, Central Marketing, Supply Chain, R&D, Finance, Income Optimization) to identify, prioritize and execute initiatives to meet business performance targets (volume, profit)


* Leverages sales, customer, and channel insights to develop product selling stories


* Evaluate new business opportunities for strategic fit, operational feasibility, profit, volume, etc.


* Manage 1-2 direct reports (Associate Marketing Managers); Provide training, feedback, coaching, mentoring, and career path guidance.

Competencies-Skills (Required):


* 5+ years marketing experience, including P&L ownership


* MBA preferred; 4-year degree required


* Strong interpersonal, verbal and written skills


* Experience in developing and managing business cases


* Strategic thinking , creativity, effective analytical skills, a...