Director of Sales - North America and Canada

PRIMARY RESPONSIBILITIES


* Commercial Leadership & Orders Growth



* Deliver Hansen & Hardy orders growth aligned to strategic initiatives with success measured by annual orders growth.


* Own the orders forecast and ensure accuracy, accountability, and consistent pipeline management across the U.S.

and Canada.


* Identify and pursue new market opportunities, key accounts, and channel development to expand presence and share of wallet.


* Asses channel effectiveness through regular evaluation of orders growth, quote conversion, customer responsiveness, and overall performance to ensure alignment with strategic growth objectives.


* Execute regional strategic growth initiatives and align with global commercial strategies.



* Team Leadership & Development



* Lead, coach, and develop a team of regional Technical Sales Representatives who serve as product experts for Hansen and Hardy solutions.


* Establish clear territory coverage, goals, and performance metrics to drive accountability and results.


* Foster a culture of continuous improvement, professional development, and strong technical-commercial expertise.



* Develop, coach, and retain top sales talent with success measured by improved team performance, talent retention, and the readiness of high-potential employees for expanded responsibilities.



* Customer & Market Engagement



* Build and maintain senior-level relationships with key customers, contractors, OEMs, distributors, and channel partners to strengthen market position.


* Act as the primary voice of the customer for North America, providing insights on market dynamics, competition, and customer needs.


* Represent the company at trade shows, industry events, and customer engagements to reinforce brand presence.



* Cross-Functional Collaboration



* Partner with Marketing, Product Management, and Operations to ensure strong alignment on SIOP, commercial campaigns, product launches, and market positioning.


* Provide market feedback to Product Management to inform innovation and product roadmap priorities.


* Collaborate with Finance and Leadership on pricing strategy, budgeting, deal reviews, and other initiatives as required.