市场经理-消化产品业务部-上海

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Product Management

Job Category:
People Leader

All Job Posting Locations:
Shanghai, China

Job Description:

Marketing Manager
    Develops, leads, and ensures execution of business plans to meet future needs and expectations. 
    Responsibilities include development of short-term tactical sales and Brand/Product Management marketing plans, and contributes to longer-term tactical plans. 
    Ensures brand integrity by leading efforts across multiple functions, channels and international regions to protect our brands from any attack and/or activities which may harm our patients and business partners. 
    Works across all elements of the marketing mix and uses appropriate channels of communication. 
    Monitors and controls budget to access promotional effectiveness. 
    Works productively with external agencies and cross functional groups within the organization.

Ensures completion of market analysis and monitors competitive activity. 
    Develops new concepts and products; portfolio management and prioritization of new opportunities through financial modeling and gap analysis. 
    Builds strong network with key opinion leaders and monitors industry developments impacting business. 
    Develops innovative marketing programs based on brand/product strategies and implements through staff. 
    Oversees performance improvement plans and reviews, promotions, salary recommendations, hiring and terminations.

Coaches, develops and inspires staff.