Marketing Manager, Blood Hound Division

Job Description:

Location: 9045 River Road, Indianapolis, IN 46240 

 

Company Overview 

Performing over 80 million locates annually, USIC is the most trusted name in underground utility damage prevention.  USIC also provides a full suite of utility services throughout North America.

Our Mission: to deliver quality, efficient, safe, and innovative solutions to protect our partners’ infrastructure and critical assets.

Our Culture is known as Living the SAFE-LIFE: Protecting Infrastructure, Protecting Our Communities, Protecting Ourselves. 

 

Summary 

We are seeking a highly motivated and results-driven marketing manager to plan, execute, and oversee marketing initiatives that drive brand awareness, lead generation, and customer engagement for our Blood Hound business.

This individual will play a key role in developing and delivering integrated marketing campaigns, managing social media channels, creating compelling content, driving competitive intelligence efforts, and coordinating our presence at industry trade shows and events.  

 

Key Responsibilities 

Marketing Campaigns 


* Develop and execute multi-channel B2B marketing campaigns to support business goals and sales objectives. 


* Track, measure, and report on campaign performance, ROI, and lead generation metrics. 


* Collaborate with sales teams to align campaigns with lead nurturing strategies and pipeline goals. 

Content Development 


* Create and manage engaging content including case studies, white papers, email newsletters, presentations, videos and sales collateral. 


* Maintain brand voice and messaging consistency across all marketing materials. 


* Partner with subject matter experts and design resources to produce high-quality marketing assets. 

Social Media Management 


* Manage and grow the Blood Hound social media presence on LinkedIn, Facebook, and other relevant platforms, working closely with the USIC social media manager. 


* Develop social content calendars, schedule posts, and engage with followers to build community and brand authority. 


* Monitor social media analytics to optimize content and campaigns. 

Trade Show & Event Management 


* Plan, organize, and execute the company’s participation in industry trade shows, conferences, and partner events. 


* Coordinate logistics, booth design, promotional materials, and staff schedules. 


* Follow up on leads and opportunities generated through events. 

Competitive Intelligence 


* Monitor primary competitors and inform sales team of developments as necessary  


* Gather competitive intelligence at trade shows and other external events


* Suggest positioning of Blood Hound’s services in a way that stands out from competition 

 

Requirements 


* Bachelor’s degree in marketing, communications, business or a related field. 


* 5+ years of experience in B2B marketing. 


* Proven experience runni...