Associate Director - Love Promise University

COMPANY BACKGROUND

Love.

It's what makes Subaru, Subaru®.

As a leading auto brand in the US, we strive to be More Than a Car Company®.

Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow.

That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability.

With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product.

We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table.

Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

SUMMARY

As part of Subaru's commitment to be More Than a Car Company®, this role leads Love Promise University (LPU), driving customer loyalty through innovative training, curriculum design, and retailer engagement.

Oversees a national team and agency partners to deliver best-in-class customer experience strategies, build retailer capabilities, and strengthen Subaru's brand promise through impactful learning and development.

Partners with internal stakeholders, Subaru of America (SOA) Field team, and our retailers to inform and evolve strategy that best influences behavior at the retail level.

MAJOR RESPONSIBILITIES


* Develops and executes the strategy for Love Promise University (LPU) that promotes brand loyalty within the Subaru customer base.


* Leads a current team of fifteen (15) Customer Experience Managers (CEMs) (three [3] direct reports and twelve [12] indirect reports) and works with two (2) CEMs at Subaru Distributors Corporation (SDC) and one (1) at Subaru of New England (SNE) to accomplish the mission of creating culture and process changes at our Subaru retailers to create extraordinary customer experiences.


* Develops staff who are executing LPU to improve their performance and leadership competences for their current position and any future opportunities.


* Refines and evolves the mission to ensure continuous improvement of customer experience metrics in conjunction with Subaru of America (SOA) management.


* Develops process and expands strategy to include internal and external stakeholders that drives a broader reach within the organization.


* Acts as the face/voice of or represents LPU in various training modules and mediums that create new ways to connect and engage with our Love Promise Champions.


* Leads the strategy and provides oversight and management to agency partner not limited to budget, creative direction, and messaging as well as communication tactic...