Accessory Marketing Specialist

ABOUT SUBARU

Love.

It's what makes Subaru, Subaru®.

As a leading auto brand in the US, we strive to be More Than a Car Company®.

Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow.

That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability.

With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product.

We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table.

Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

SUMMARY

Develops and implements Accessory Marketing content including but not limited to digital, print, video, and email.

Collaborates with internal stakeholders, upper management, and agency partner on marketing strategy, implementation, and sustainability of projects and programs.

CORE RESPONSIBILITIES


* Works on creative concept development and execution of accessory marketing materials such as brochures, emails, videos, etc.

Reviews various image and layout variations for both print and digital materials, while choosing appropriate accessory marketing messages, selecting featured accessories, music and voiceover for video, and ensuring that all initiatives are in line with the overall Subaru brand.


* Acts as primary contact for Subaru.com model load accessory data.

Collects application charts from Accessory Sales, adds marketing data, and provides information to all model load teams and vendors.

Reviews all accessory product information prior to go-live to ensure accuracy of information.


* Manages and oversees the entry of accessory marketing data into the Accessory Media Management Tool for our digital vendors to consume and spearheads any communication between our IT department and/or digital vendors to remedy issues and make improvements.


* Leads Accessory Quality Assurance process and ensures that proper marketing messages and content are being implemented for the Service Media Center (SMC), Care Connect, Subaru Parts Online program, Marketing Resource Center, accessory model brochure publications, and newsletters to our consumer and retailer base.


* Develops and maintains all Accessory Merchandising materials.

Works with Accessory Marketing and Sales Intern and Accessory Sales on accessory selection and closely with agency partner on creative; liaises with printing vendor and Marketing Resource Center to provide materials to the field and retailers.


* Supports the Accessory Displa...